What is Max CPC means?

Discussion in 'Google AdWords' started by aleale, Jul 4, 2014.

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  1. #1
    I set my maximum bid to Rs. 15 for one of my adwords campaign, but some of the keywords CPC is more than Rs. 15 and reached to Rs. 30. Then what is the meaning of maximum bid. THe estimated CPC of this keyword was Rs. 7 in Keyword Planner. This is really confusion for me. Please anyone clarify!
     
    aleale, Jul 4, 2014 IP
  2. Fer0

    Fer0 Active Member

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    #2
    MaxCPC is the highest amount you are willing to pay for click on certain keyword.
    Eg. MaxCPC for XXX is 1$
    But you have a high qualityscore and you pay 0,35 $.
    Estimated CPC is the average CPC for group of keywords.
     
    Fer0, Jul 4, 2014 IP