what is landing page?

Discussion in 'Commission Junction' started by sft_hrt2002, Dec 17, 2007.

  1. #1
    i want to know what is the exact concept of landing page?If that is a separate page with a full pitch and a small link at the end of page directing to cj website then why will the visitors read the entire pitch page???wont i be taking them away from my blog or website???Pls help me understand how will this help me?
     
    sft_hrt2002, Dec 17, 2007 IP
  2. Kerosene

    Kerosene Alpha & Omega™ Staff

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    #2
    Kerosene, Dec 17, 2007 IP
  3. Kal_El

    Kal_El Peon

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    #3
    Don't really understand the question - what is a landing page, or how to make a better landing page?
     
    Kal_El, Dec 17, 2007 IP
  4. hanji

    hanji Peon

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    I think there are a different styles of landing pages. What you're describing is the 'sales' letter style. A single pitch that entices you to buy by the time you reach the end. I've seen mentioned over and over that this is a little 'old school' and not very affective (but depends on your target audience). A classic landing page is small page that is quickly able to send you to the destination. Ring tone sites have them all over.

    h t t p ://rdt2.ringtone.com/landingpages/index.aspx?lgid=8&lid=292

    That is a classic example of a ring tone landing page. They would write a ad for Google AdWords (or other PPC companies) with a link to this landing page. They can create multiple landing pages based off of multiple ads or/and offers.

    The point.. is they can quickly generate impulse clicks/purchases/actions without devoting a whole web site to an offer.

    HTH
    hanji
     
    hanji, Dec 17, 2007 IP