A landing page can be the first page of a website that was advertised on the search engine results page, or from one of the natural results from the search query. This page generally displays logical information, usually something that pertains directly to the keywords searched, or has the keywords directly on the page. This can be a transactional or a reference page as well.
A landing page, sometimes called a destination page, is the web page that visitors arrive at after they click the link on a search engine results page.