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What is Landing Page???

Discussion in 'Search Engine Optimization' started by seomastersss, Feb 9, 2012.

  1. #1
    Hello Friends!

    I heard a new term which is Landing Page? Actually I was gone for an Interview and interviewer asked me question that what is Landing Page????
    Please anybody tell me about the term Landing Page I really wanna know about this.


    Thanks!
     
    seomastersss, Feb 9, 2012 IP
  2. Braylen

    Braylen Peon

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    #2
    Any page on which visitors lands when he first enter on your website is basically your website landing page. You optimize specific keywords for particular page and make them your landing page wanted to land visitors on them when a visitor reached your website.
     
    Braylen, Feb 9, 2012 IP
  3. infonote

    infonote Well-Known Member

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    #3
    A landing page is a page, which aims to land the user on that page.

    The landing page can be used to:
    Make the user contact you.
    Provide information about your brand
    Subscribe to a newsletter
    Buy a product or service etc.
     
    infonote, Feb 10, 2012 IP
  4. markallen123

    markallen123 Guest

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    #4
    markallen123, Feb 10, 2012 IP
  5. stevenyoung

    stevenyoung Peon

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    #5
    A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result.
     
    stevenyoung, Feb 10, 2012 IP
  6. jeffsmith

    jeffsmith Member

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    #6
    Landing page is the page where visitors land when he/she clicks on the URL usually homepage is set homepage but if you have seen some facebook fan pages they set unique welcome tab as landing page for more information and to attract the visitors.
     
    jeffsmith, Feb 10, 2012 IP
  7. Alan Smith

    Alan Smith Active Member

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    #7
    Landing page is the page your website visitors arrive at after clicking on a link. It could be your home page, or any other page in your site. It gives the exact information to the visitors what they wants and you will get a confined visits. Website landing pages can be used for pay per click(PPC) and search engine optimization.
     
    Alan Smith, Feb 10, 2012 IP
  8. Prady N

    Prady N Peon

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    #8
    Landing page is where your visitor lands after clicking your PPC Ad or organic search result.
    Its depending upon goal of your advertisement if you want to collect lead then its your landing page
    with relevant ad if you want to sell something then your checkout page is your landing page.
    Hope this helps.

    Thanks
     
    Prady N, Feb 10, 2012 IP
  9. VASEO

    VASEO Peon

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    #9
    Hi Everybody,

    A landing page is the page you are re-directed to when you click on a link or a highlighted word. You can think of it as a record of sorts. The landing page keeps track of how many visitors look at the page. It is very helpful for the website owner to see what pages are "hit" the most. Any website that sells a product or service has a link to a checkout webpage. The checkout is also a landing page.
    Advertising copywriting uses landing pages as a way to promote their products. You read an article and then a link is used to direct you to the webpage. If the landing page is through an affiliate of the company, a record is kept of the number of visitors. This is used to measure the effectiveness of the link. The more visitors, the better the chance of a person purchasing or using the website means increasing business for the company or group of people in the organization.
     
    Last edited: Feb 10, 2012
    VASEO, Feb 10, 2012 IP
  10. pamela321

    pamela321 Peon

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    #10
    The index page of your website is the landing page.
     
    pamela321, Feb 10, 2012 IP
  11. Mithuasha

    Mithuasha Banned

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    #11
    A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to.
    Once on the green, the goal is to get the ball into the hole. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.
    Here are a few examples of ways that landing pages are used with various traffic sources:

    Traffic is sent from a pay per click (PPC) search marketing campaign (such as Google AdWords) to multiple landing pages optimized to correspond with the keywords the searcher used.
    Traffic is sent from a banner ad or sponsorship graphic to a landing page specifically designed to address that target audience.
    Traffic is sent from a link in an email to a landing page designed to prompt a purchase.
    Traffic is sent from a blog post or sidebar link to a landing page that pre-sells affiliate products or encourages an opt-in to a sub-list.
    The page you’re currently reading is a content landing page designed to organize many related pages around an overall theme.
     
    Mithuasha, Feb 10, 2012 IP
  12. nitishaddict

    nitishaddict Peon

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    #12
    Basically Landing page is the when a visitor clicks on a link on another site which is pointing to your site after clicking on that link which page is firstly opened in browser that is Landing Page !!! Thanks
     
    nitishaddict, Feb 11, 2012 IP
  13. Jon Hanks

    Jon Hanks Peon

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    #13
    In online marketing a landing page, sometimes known as a lead capture page, is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link.
     
    Jon Hanks, Feb 12, 2012 IP
  14. leonidasblaze

    leonidasblaze Peon

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    #14
    According to me landing page is the page your website visitors arrive at after clicking on a link. It could be your home page, or any other page in your site. . A landing page should contain content that relates to the keyword search phrase.
     
    leonidasblaze, Feb 12, 2012 IP
  15. melanie_watson24

    melanie_watson24 Greenhorn

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    #15
    [h=4]Landing Page Definition:[/h] The pure definition of a landing page is just what it sounds like: it’s the page your website visitors arrive at after clicking on a link. It could be your home page, or any other page in your site.


    ------ You should create targeted landing pages anytime you can control where people will be coming from, and your goal is a specific transaction such as sales, registrations, sign-ups, etc. This is particularly true if you are paying for the traffic, with banner ads, sponsor links, or pay-per-click.
     
    melanie_watson24, Feb 12, 2012 IP
  16. azharSEO

    azharSEO Active Member

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    #16
    A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result.
     
    azharSEO, Feb 13, 2012 IP
  17. georgescifo

    georgescifo Well-Known Member

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    #17
    In SEO, landing page is that page where visitors lands after clicking a search reslult or any advertising links or banners in an external site. Basically any pages a visitor reaches after clicking a link on a website can be called as a landing page..
     
    georgescifo, Feb 14, 2012 IP
  18. mangomedia

    mangomedia Peon

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    #18
    sometimes known as a lead capture page, is a single web page that appears in response to clicking on an advertisement
     
    mangomedia, Feb 14, 2012 IP
  19. ajaylulia

    ajaylulia Peon

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    #19
    A landing page is web page that provides further information after a user clicks on advertisement/link on another webpage.
     
    ajaylulia, Feb 14, 2012 IP
  20. softonaseo

    softonaseo Member

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    #20
    Landing page means your website inner pages.
     
    softonaseo, Feb 14, 2012 IP