Your landing page is the page on your site that you send people to when they click on your ad. Quality score is the calculation that Google adwords make of the 'relevancy' of your ad - they only want to show ads that are relevant to what people are searching for, so they penalise you by keeping your costs high if your keywords, landing page and ad text aren't all relevant to each other. EDIT - hmmm....I've just seen your sig - I wonder how you have "an Adwords campaign that costs $4.22 makes me $414.76 every month." without knowing what a landing page is? hmmm....
Hi Magda My signature is the book i sell..... I know about landing page. But to get the advance techniques involved i asked this question in this forum. Any how thanks for your answer. (But you shouldn't have insulted me at last by your edit). Any how i take it in positive sense.... Cheers Buddy..........
Landing Page & quality score have relevance with each other. Quality of your landing page directly effect your quality score. To answer your query i am posting the content of my original blog post Landing page plays a very important role in the success of online advertising efforts. This serves the ultimate objective of the website to get conversions which can be of different type as per marketing objective of the site like it can be sign up for newsletters, purchase of specific products, contact form fill up & many others. Quality Score is definitely the key for success as it helps us to lower the keywords’ minimum bid & increase the Ad Position. Quality Score measures an Ad’s relevance & define the minimum CPC bid required for keywords to get activated or an Ad to enter the auction. Ads with higher quality score are likely to: *Get more clicks *Higher position on Search Result pages; which brings more clicks & business. Quality Score influences your Ads’ position on Google and the Google Network. It ensures that only the most relevant Ads appear to users on Google and the Google Network. I personally believe that this variable (QS) makes the entire AdWords system fair for everyone including advertisers, users and publishers. Quality Score is based on various factors, such as - * Clickthrough Rate (CTR): if CTR is good then it will increase your quality score. * Keyword relevance to the Ad: QS can be increased by relevant keywords. Too general keywords can display the ad for less relevant search query. Anyways it bring irrelevant traffic to site * Quality of Ad text: Writing quality ad text can boost up your QS as it increases the chances of getting more clicks. So here again CTR comes into picture * Landing Page Quality: Landing page should be the most relevant page for the product or services you are offering. Landing page should have relevant & original content, along with transparency & navigability. * Account History: The past performance of Ads is measured by the CTR of all the ads & keywords in the account. * Relevance of the keywords & ad to the search query: This factor is also important in deciding the Ad’s position. Hope it will solve your doubts. If you need more clarification then you can visit my blog.
Landing page is the page open after somebody clicks on your ad. Quality Score is a way to measure the relevancy of your ad.