landing page - Where visitors reach after clinking on a link, that could be through search engines or referring sites.
Interesting question In short a Landing page is also a lead capture page, or a sales page or a subscription page specifically designed to interact directly with visitors explaining details about your sales pitch. It can be any of the page of your website. When visitors click on a link and land at your site is the landing page for you. However, If you run advertising campaigns such as Adwords, Banner Ads or any other PPC or even appear on natural results, you may want visitors to see your offerings such as your products, services or a subscription directly instead of forcing them to brows your site to learn more about you. So you need to write a targeted copy, create a page with your sales pitch, for your ongoing advertising campaigns where visitors land directly on page by clicking on a link. It's basically an exact match for visitors and avoid possible "distractions", these are just a basic guideline to understand the term.
When a link is clicked, you are redirected to another site and the first web page to open is the landing page of the site. Often the Home pages of the sites are their landing pages. Others prefer to make the page which gets most of the traffic as their landing page.
In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines. more of it? : http://en.wikipedia.org/wiki/Landing_page
I think landing page is you home page that's show all services in short those provides in your whole pages of sites.
nice... I also not sure about landing page. so it is different page than our main page. most of advertiser land their ads on their main page. what do you think about that?
Yes. some times in PPC. and in any other ads. when you click it. it just bring you directly to the main page. no landing page.
A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get the ball into the hole. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.