What is KLT?

Discussion in 'General Marketing' started by EagleAye, Sep 17, 2007.

  1. #1
    When embarking upon any type of marketing endeavour, you must ALWAYS remember the letters K, L and T. What is KLT you might ask?

    These are the three most important ingredients in marketing. These three letters stand for Know, Like and Trust.

    In order for anyone to make a purchase, they must Know you, Like you and Trust you. without these three ingredients, you couldn't sell $20 bills for $10 each.

    People tend to be of a somewhat suspicious nature when something seems to good to be true. Let me ask you this...

    If you were to be walking down the street and someone you have never met before asked you if you wanted to trade their $20 bill for a $10 bill of yours, what would your initial thought be? You would probably think his bill was a fake and wouldn't make the trade.

    On the other hand, if your best friend told you where you could get a $20 item for $10, you would be a lot more inclined to believe it, right?

    My whole point is, if you want to make sales online, you need to build relationships with people first. This is the true purpose of marketing. Your goal is to get people to know you and eventually like you. This way they will grow to trust you.

    I will be posting additional tips later, so keep a lookout. :)

    P.S. If you are interested in some really neat stuff I've found on the web, feel free to drop me a line and I'll be glad to share.
     
    EagleAye, Sep 17, 2007 IP