hi i need some one give me some advice about keywords in my ad campagn, what is the keyword we need to use is buying keyword, my ad just have some click per day, i know that i need to put more keyword to make my impression high and then the click can increase 2. because my CTR around 5%. here my problem is how many keyword i need to put in to my ad campign and what is the keyword quality can bring revenue?
I really REALLY tried on this one. I really did. I think you may have to rephrase your question my friend. It is very difficult to understand what you are asking.
I am asking how can i find the effective keyword that can bring me sales. example like this dating, dating advice and buy dating advice. dating word is untargeted, dating advice is more targeted and buy dating advice sure know that is buying keyword. so my 3 ad campagn is like this dating get high impression but no sale, dating advice low impression and low click, last one is no impression. what keyword shut i choose that is buying keyword.
It's difficult to suggest specific keywords without knowing a lot more about the campaign. That said, it's certainly true that more specific keywords will, in general, have a better conversion rate (though this may not always be the case). The reason is that if you are searching for (for example) a "Canon X300i Digital Camera", you've already done your research and decided which product you want to buy, whereas if you are just searching for "digital camera", you don't know exactly what you want, and will probably visit a few sites trying to decide which one you want (so every site you click on gets a lower conversion rate). If so are selling a service, then you should definitely have "free" as a negative keyword, and your advert should be very clear about what exactly you are offering (and probably what it costs, though you probably want to test that). Otherwise, people will click onto your website, and leave very quickly when they find it isn't what they thought it was. Regarding specific words, it's very difficult to offer any suggestions without knowing more about what you do, and people have quite different opinions about what a "good advert" looks like - the only way to be sure is to test every idea you can think of...
Thank Custardmite, I understand more about the specific keyword now. if the product I running is e-book, like approaching women, how can i know that what is the specific keyword, cause follow your example "Canon X300i Digital Camera", you've already done your research and decided which product you want to buy, whereas if you are just searching for "digital camera", what is the word can find out approaching women =(digital camera) and then (canon X300i digital camera)=???
Hmmm... It's a bit easier in the Electronics market than e-books about approaching women... Not sure that I can help very much there - certainly you don't want to bid on a keyword like "e-book", but aside from that, all you can do is to trying different phrases, and see which ones work. I think it is important to state in the advert whether it is free or costs money. If it costs money, and you are competing against adverts that are for free advice, you'll always struggle to get traffic, but you have to make it clear if your advice isn't free, or you'll get a lot of clicks that don't convert.
my ad campagn has put the nagetive word like free, game and other. must be ok about the free advice. so how about if i want to run affiliate on the product like TV or digital camera, where can i find it? are you running affiliate program? Thank