What is KEI?

Hi Can any one tell me about KEI- Keyword Efficiency..........?

 

KEI means Keyword Effectiveness Index. KEI is one kind of measurement of number searchers and to its popularity (number of pages in Search Engines index). It is like demand and supply of good and effective keyword phrase or say search term which can be used in optimizing a website.

 

KEI stands for “Keyword Effectiveness Index”. The KEI essentially helps point out which keywords are the most effective and valuable. Below, I’ll explain why the KEI is important, and exactly what it can do for your website when it comes to writing great SEO content.

 

KEI stands for Keyword Effectiveness index - It tells you about the potential of keywords. I mean higher the KEI, more chances are there of conversion.

 

here's the definition of KEI:

KEI stand for Keyword Effectiveness Index, which measures how effective a keyword is for your web site.

It compares the number of search for a keyword (popularity) with the number of search results (competitiveness) to identify which keywords are the most effective for your campaign. The higher the KEI value the more popular the keywords are and the less emulation they have. So the better chance they can get into the top position.

 

Starting with primary keywords. Looking at competitor's sites to find others. Using Overture, Altavista, Google for frequency, variations, combinations. Organizing site structure according to themes: top-down from generic to specific. Writing lots of content around those themes.

 

KEI or Keyword Effectiveness Index compares the number of searches for a particular keywords to the number of search results or competition for that keyword. It is a good measure to find which keyword to choose for a web page. The higher the KEI for a keyword better it is to choose it for a web page.

 

This is very useful and informative thread related to KEI. I am very happy to read all the answers. Now i can also define about KEI?

 

Full form of KEI is KEI stands for Keyword Effectiveness Index that helps to keyword selection. Choose good kei keywords that helps to drive more traffic to your site.

 

Keyword Effectiveness Index. The higher the KEI, the more popular the keywords are, and the less competition they have, which means they have a better chance of getting to the top.

 

Is it just me, or is there an echo around here ... ?

 

Thanks for sharing information about KEI. I had an interview last month and i had asked for this and I had no answer. Now I came to know
Thanks

 

KEI is flawed. Just because Google shows a million results for a search doesn't mean they are strong. To get a better idea of how hard a number one position is look at the PageRank or MozRank Authority scores for the domain and the page in question. Now look at who ranks in the TOP 10, their backlink profiles (link diversity), the anchor text coming to them.

You will find many search terms that KEI says are competitive but no comps are really trying to rank for them (i.e. they dont have the phrase in anchor text).

 

KEI (Keyword Effectiveness Index) is a proposed standard formula to calculate how competitive and popular a set of keywords in search engines. It was invented by a SEO specialist Sumantra Roy. KEI for a keyword phrase is formulated as ;

KEI = (Number of Monthly Keyword Searches)^2 / (Competing Pages)