I don't know what is wrong with these guys lately. As a publisher I am providing what they want (clicks). I have optimized my pages to have a higher CTR, but lower impressions. December Lowest CTR: 1.2% (0.15 per click) Highest CTR: 1.9% (0.07 per click) January Lowest CTR: 1% (0.07 per click) Highest CTR: 2% (0.06 per click) February Lowest CTR: 1% (0.07 per click) The past 2 days, since optimizing to get a better CTR... Monday CTR: 2.3% (0.04 per click) Tuesday CTR: 2.7% (0.05 per click) I'm giving them more clicks and using less impressions to do it, and they reward this by paying less. This is a very disturbing trend.
it all depends on what pops up when the person clicks it. it could be something somebody pays .01 for , could be something somebody pays .55 for. all depends on the niche of ad. my biggest problem with infolinks is that the ads dont match my site content half the time and i adjusted the settings to show sports ads, but i get random stuff as ads.