What is image optimization in SEO?

Hello SEO Experts,

this question is only for SEO Experts , don't answer anyone that don't know the answer, i want to ask that what is image optimization in SEO? i know it is part of on-page optimization and you need to add alt attribute to every image tag along with that you can also create albums in various image sites so apart from this i want to ask that:

what else can come as a part of image optimization?
can i get back link from image sites in to which i have stored my images?
kindly give some image site lists to which i can submit my images?

Thanks in advance for giving smart and expert answers.

 

Hi,
Image optimization is optimize a image in search engine. search engine can't read image of the site. ALT tags is the best way to optimize a image in search engine.

 

Image optimization is the process of making your website images more search friendly as well as user friendly.
.
1. First, choose only relevant images.....ie, images that really goes with the content.

2. Use main keyword as file names (if you have chosen an apt image, it won't be a problem)

For eg: "main-keyword.jpg". I sometimes add domain name also to all the image files. But please don't make it too big.
eg: "domainname-mainkeyword.jpg"

3. Add 'alt' attribute to img tag. This 'alt' description should be relevant (to that particular page and image )and should have the main keyword. Again don't stuff your keyword here.

4. Use "title" attribute to image tag. Add the right description with the main keyword.This is another way to spice up things ..for users as well as search engines.That is when you bring the cursor on to the image, this description is shown.

Again, don't use the same alt and title description to more than one image on the same page. It will have negative effect.

5. Place the images in aptly categorized folders will also help.

"maincategory/subcategory/imagefilenamewithkeyword.jpg"

eg: "seo/onpage/image-optimization.jpg"

6. If you want to use images as links, then use descriptive anchor text that describes the image.
<a href="link">image anchor text</a>

7.Image file size and dimensions should be reasonable. You can give an option for bigger view by clicking the image.

Hope these points will help you.

Some resources to further guide you:

Get up-to-date on Image Search – Video of a presentation by Peter Linsley, Product Manager at Google offering insights into how image search is used, how it works, and how webmasters can optimize their pages for image searchers.

Google Image Search Optimization Now More Important To SEO

Flickr is the best image sharing site. Add a link back in the description field. The link is no follow, but that doesn't matter. It is good to have no follow links to give a natural feel to your link profile.

This article from Bruce Clay explains image optimization(on-page and off page) in detail.

http://www.bruceclay.com/blog/2011/07/10-image-optimization-tips-for-local-seo/

 

ALT Tag Best for Image Optimization Either You used web 2.0 website for this.

 

We have targeted our major keywords into image too means, it is very useful top getting search results through on search engines.

 

Images are also indexed by search engines. It also factors in in the ranking of your webpage. Ideally, each webpage should have at least one related image with appropriate ALT tags and file name.

For a webpage on "white rabbits", you have an image like this.

<img src="white-rabbits.jpg" alt="White Rabbits"/>

 

Images as an asset for organic search results and search engine optimization are often overlooked. Images can drive traffic through image search as well as inclusion in universal search results.

 

Image optimization
1. Proper alt tags for images. Name the image what the picture is about. For example if your images is about bmw car. Name it as BMW 320. This can make your image to rank in image search.
2. Use proper size of image. Don't use too large image. This can increase the load time of your page.

 

Image SEO can be helpful to think of optimizing images like optimizing a tiny webpage within your page. Google believes images make for a better user-experience for searchers, and Google has a tendency to weight experience-enhancing business listings for better ranking.

 

Image Optimization is the technique that comes in both On page Optimization and Off Page Optimization. In off page optimization images used to increase site popularity and creating backlinks on them. Pinterest and Flickr are very popular image sharing sites.

 

Thank you for this additional insight rankwatch.com

This thread is very informative

 

Hello friends,

Image Optimization is the preparation of an image for use on the internet. Includes reducing file size for quick download while maintaining good quality for viewing at different screen resolutions.

Thanks and regards
Smith Jones

 

Image optimization means to index your website's image betterly in search engines. For this purpose, ALT tag is used and your targeted keyword as caption.

 

I make sure to put relevant information in the ALT tag, but I don't do extensive work with images.

 

yea you can get backlinks that will help. other than that just add alt and title tags, and put keywords in them, and in the file name too. Other than that I don't know what else you can do ^_^

 

Search engine not reads images, that why we add alt to describe the images name with keyword to make them searchable in search engines.

 

Simple. I use dash to separate the name of the image when I save it. And space for giving it a title on post.
Of course the name and title is the keyword.

 

images are not read by search engines

 

Yes, they are not read by search engines.. so in order to make them visible to search engine spiders, we need to add alt attribute to the img tags. Title attribute also helps to make it more relevant.

Thanks @Rankwatch for mentioning Pinterest. It is a great site to build your business branding and driving targeted traffic to your site. Links from this site are now no-follow but that doesn't matter much!

I found some image sharing sites that you can use for link building. I got this list from this blog : http://kaiserthesage.com/seo-for-photoblogs/
Some sites are similar to pinterest..(like the weheartit.com).

I haven't done thorough analysis of these sites..so really don't know which of these allows links and which are do-follow/no-follow..I have visited just a few randomly..!

• Flickr
• Deviantart
• Weheartit
• Lookbook
• Pichaus
• Jalbum
• Typeish
• Imageloop
• Picforme
• Vnovember
• IMGFave
• Webshots
• Shareapic
• Zooomr
• Photoree
• Iimmgg
• Photosig
• Smugmug
• Scrapblog
• Ibibo
• Picocool
• Phanfare
• Glogster
• Vi.sualize.us
• Photosynth
• Buzznet
• Dropular
• Photoshop
• Photoshelter
• Fotolog
• Scrnshots
• Enjoysthin.gs
• Dumpr
• Polyvore
• Dailybooth
• Yayeveryday
• Zoto

 

Just as keywords are important in URL, the same goes for images.Keyword rich file name can help a search engine determine relevancy.Google already allows site owners to upload image sitemaps. Bing is working on allowing video sitemaps. When you submit images through sitemaps, you have the chance to let search engines know exactly where images are on your site along with vital meta data.


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