I figure it's a measure of popularity... or something. Does anyone know how it's calculated? Is it # of affiliates, conversions, conversion ratio, page views, checkout page views...???
Grav: Say you see 100 grav. it means 100 separate affiliates have made a sale in the last 6 weeks (or is it 8?). At any rate, you as the affiliate make a sale, and give him a grav. point. Then over the course of the 6 weeks that goes to .01/0. A few scenarios: If 100 affiliates made a sale each yesterday - the grav would be 100. If the same 100 affs made a sale each 3 weeks ago - it would be less, 4 weeks ago even less - etc. Every time you make another sale, it brings that back to a full point. Many view grav. as the be all and end all - I think that's naive (if you're viewing high grav as the only ones you'll touch as an aff). Here's why - when a MMO launches, the pub knows that a majority of buyers are going to be CB affs (especially the CB aimed products). These guys will more than likely use their own hoplinks to save $, and not realize that they give a grav point in the process too. So the launch happens, 300 CB aff's buy with their own link - and bam it looks like a successful product but really it's just the same crowd buying another prod. and faking out a blitz campaign... These programs will dive soon after and avg. out at like 10-20% of their spike. It's the digital pump and dump. Look at the bottom line not the grav or commission. High ticket programs and recurring programs are your best bet - with payouts at $40+ or anything recurring is good. Also focus on finding programs with great branding, copy, affiliate tools, and someone you can reach out to for help publisher wise. N
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Also gravity drops every day, I found a great explanation on the web here:http://whitehatcrew.com/blog/how-clickbanks-gravity-is-calculated/
Not necessarily. It rises if sales are done and drops if sales aren't done. The article explains it very well. But, the most important is that if gravity is, say, 200, that means in last 8 weeks it was sold at least 200 times.
Yes of course. I was talking about diminishing gravity effect from a single sale. Of course grav goes up with more sales and down with less that's pretty obvious!!
I'm new to CB and want to confirm something. When you're choosing product to promote, what do you look for? Are you looking for high/low gravity? What should I look for before choosing a product?
Gravity generally proves good conversion. But it also means more competition. This doesn't mean that lower grav products don't convert well - you can find some great gems.
The trick is to find low gravity products and ride them up to the high gravity mark. Like rolf said the high gravity has more competition.
And the other interesting thing is that many people only look at the top IM, forex and dieting products with gravities of several hundred. I would actually say that anything with a gravity over 20 is definitely good and those below 20 there are still some gems.
I have always wanted to do some research on what is the peak gravity. When I find the time I might. I am sure that once a certain level is reached (say 200) chances are it will go down from there. I could be wrong though. Worth looking at. When you think about it, would not a gravity of "1" be the best? I mean you would be the only one selling it (if it sold well). Cornered the market.
So if the popularity rating is the number of affiliates promoting the product, a product that is highly popular but has a low gravity means that it is not converting well?
I have no clue what popularity is, I always assumed it was total no. of sales and so a product highly popular but low grav probably has a low % referred i.e. the publisher drives most of his traffic. But I don't know for sure. From what you say it might be purely no. of hops.