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what is google_ad_channel

Discussion in 'AdSense' started by whitemind, Jul 6, 2008.

  1. #1
    Anyone here can tell me some about google_ad_channel? I actually want to know what its function.

    Thanks in advance
    SEMrush
     
    whitemind, Jul 6, 2008 IP
    SEMrush
  2. kceleb9

    kceleb9 Peon

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    #2
    A Google add channel is simply a label. You create it inside your Google account in order to be able to see impressions, clicks, CPM and earnings from a particular ad placement on your site - or perhaps a group of ad placements.

    For example - you may place an google add in the upper right of your page - you could create a channel "upper_right" - then you would be able to see how that specific placement performs.

    It does not have to be limited to a single placement - it could refer to the same position on multiple pages of your site - or it could be something far more abstract that you are interested in tracking.

    The bottom line is that it is a label - or category if you will - that allows you to separate out and track your earnings and understand them more precisely on Adsense.

    Side note is it's still kind of amazing how few of the other major networks have adopted this very useful and simple concept.
     
    kceleb9, Jul 6, 2008 IP
    whitemind likes this.
  3. whitemind

    whitemind Active Member

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    #3
    Thanks for your reply (+ rep added) so is it ok if i put google_ad_channel "" instead of google_ad_channel "xxxxxx"? i mean is it NECESSARY to have a number set there?
     
    whitemind, Jul 6, 2008 IP
  4. whitemind

    whitemind Active Member

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    #4
    I am still waiting for my answer, anyone here like to answer my question please?
     
    whitemind, Jul 7, 2008 IP
  5. idoit

    idoit Peon

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    #5
    Google ad channel enable you to view detailed reporting about the performance of specific pages and ad units. When you create a new ad unit, you can attach a channel to it, so that you can see the performance preport based on the channels next time when login Google Adsense.

    You can give a channel any name that meaningful for you when you create a new channel.

    See here for more detals.
     
    idoit, Jul 7, 2008 IP
  6. ARNOLDSCHWARTZ

    ARNOLDSCHWARTZ Guest

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    #6
    Its a tracker that tracks clicks from certain adsense ads, allows you to see which ads perform the ebst
     
    ARNOLDSCHWARTZ, Jul 7, 2008 IP
  7. pupkevicius

    pupkevicius Guest

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    #7
    it basically it allwos you to see which page or website brings you the earnings
     
    pupkevicius, Jul 7, 2008 IP
  8. nabilacute

    nabilacute Active Member

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    #8
    google_ad_channel can help you monitoring your earnings between Link unit or
    Ad unit :)
     
    nabilacute, Jul 7, 2008 IP
  9. darcyjohnperkins

    darcyjohnperkins Peon

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    #9
    Simple answer: No it's not required that you have an ad channel. It IS useful for statistics and similar though..
     
    darcyjohnperkins, Jul 7, 2008 IP