what is google local's algo?

It's way easier to rank for Google Local than it is for the organic search. Does anyone know how to rank for it the best without having to create a ton of "locations"?


Since the local results tend to be above the organic results, how come the hit rate is so much lower than the organic results?

Thoughts would be appreciated...

 

Geographical, reviews from different IP's, Uploaded pics and videos and reviews from various review sites. ...and of course..choosing your 5 proper keywords

 

its generally based on your local address and your key phrase, category

 

you can create your add on www.google.com/local/add/businessCenter , you can put the the keyword in the place of Company/Organization:

 

Google.com's search results differ depending on the location of the IP address.

 

@allthebest, great suggestion on inserting your kw in place of the company/organization. while i think that works well for optimization, i wonder if that works well for conversions/ctr. i think if i were searching for a local service i would click on a name that sounded like a business. thanks for all the feedback. i love dp.

 

1. populate your listing the most you can, adding pics, video, coupon
2. get CITATIONS!!
3. get reviews!!

 

@backdoor, what do you mean by citations?

 

Also people tend to click more on search results than on local businesses.