How can we use Google event tracking & how many benefits of this product please explain some detail about this.
Event tracking is actually what when a visitors fills your inquiry form and submits it. You might have already put a code on that for. This provides us some basic information like the visitors location , source of medium, is it is unique visitors etc
Lol, why don't you visit the google's event tracking product official website and read in detail. Even though, i can briefly say that it helps you track the subscribers/form fillers geographic info etc.
But i prefer to Google event tracking, Google event tracking is one part in google analytic's & As search engine track whatever process has been done.
Event tracking (Google Analytics feature)allows you to track events (pdf download,link to video) on your website . -Set up tracking on your site refer tracking sites -Call the _trackEvent() method in the source code of a page object, widget, or video. _trackEvent(category, action, opt_label, opt_value). Include this code and google will register the event under category ,action and attributes , will increase the credibility of your post and site . http://analytics.blogspot.com/2009/06/event-tracking-now-available-in-all.html