What is Google Adwords CPL (Cost Per Lead) or CPA (Cost Per Acquisition) Campaign. I want to know more about Google CPL Campaign. If any one has the details about Google Adwords CPL Campaign methods & process, Please Help! Thanks in advance
I think that's the program where you set how much you are willing pay for a conversion and they'll stick to those numbers...?
Spot on. The actual amount you pay is usually less than the CPA you set because you are setting a maximum price in the same way you do with click prices.
It is the amount you will pay for certain action like purchase of a goods or signing up but not for clicks or impressions.Not very much successful
It is going to be successful for the advertiser who is trying to sell online using Adwords. The advertiser does not have to pay for the impressions nor clicks. They only pay when things actually convert for him. This way the advertiser has absolutely no loss at all, as they will always set an CPA/CPL that's less than the profit they make. If properly controlled it's always a win win situation for the advertiser and google
CPA is just one of four ways that you can pay for your bids. It's the most recent one but here are all four explained. Manual Bidding: This is the normal bidding style that people use. It's the default setting when you start a campaign and it's basically telling Google the maximum you are prepared to pay for a click. Preferred Cost Bidding: In this case you set an average price you are prepared to pay for your clicks and Google manages your account for you to even out the amount you pay for clicks so that you are charged this average amount over time. Budget Optimizer: Here you don't set a bid price at all. You simply set a 30 day budget for your campaign and Google will manage the bid prices for you within that budget. You cannot use this for content bidding campaigns and if you have any content bids mixed into your search network campaigns (shame on you!) they will be turned off if you select this bidding option. Conversion Optimiser: This is their latest bidding option and the one we have been discussing above. It's also called cost per acquisition bids. With this option, you set a price that you are willing to pay for a conversion and Google will manage your click bidding in order to deliver conversions at that price. Clearly for this option you will need to have conversion tracking on your campaign. Another limitation is that your campaign must have over 200 conversions in the last 30 days. This is because Google uses conversion history to determine the bid prices it will set on your behalf to get conversions at your requested price. To set any of these options you go to the Campaign Settings and look under the section Advanced Options. The first option is Keyword Bidding. Just click on the View and Edit options link and you can select one of the four bidding options for your campaign. Cheers Mike
Here's all the details google has on their PPA campaigns (not to be mistaken with the conversion optimizer mentioned above). In a PPA campaign you set the exact payment for each action. http://adwords.google.com/support/bin/topic.py?topic=11635 On a side note, I am using it in several accounts but it does not generate enough results so far (less then 1% of conversions)
Hello As far as I know Google doesn't use CPL, instead use CPA bidding which is Cost per Acquisition. If you want customers to take a direct action on your site, and you're using conversion tracking, then it may be best to focus on conversions. Cost-per-acquisition (CPA) bidding lets you do that. Your campaign has received at least 15 conversions in the last 30 days. Here is a great resource for you: https://support.google.com/adwords/answer/2472725?hl=en to determine bid strategy If you have any further questions, please don't hesitate to ask.