I just received a mail about google adplanner, i want to know about it, what is it and what's it's benifit? And how it works? Is it gives some good results?
Refine your online advertising with Google Ad Planner, a free media planning tool that can help you: Identify websites your target customers are likely to visit * Define audiences by demographics and interests. * Search for websites relevant to your target audience. * Access unique users, page views, and other data for millions of websites from over 40 countries. Easily build media plans for yourself or your clients * Create lists of websites where you'd like to advertise. * Generate aggregated website statistics for your media plan. - straight from the page.
Its great if you have an Adwords account and would like to target a specific company to display your ads on. Its not so great if your an Adsense publisher and you have multiple sites, like me, and you use the same code for all of them.