Is it okay to use paid traffic to grow a website? What does Google think of this? Does Google penalize this? Regards
I used expired domain traffic a lot in the past with no problems at all. There is a big difference in paid traffic and paid backlinks. Paid backlinks are against Google's TOS and might get you into trouble.
When google is saying self that use Adwords for targeted traffics then why he will ban website for paid traffics???? Google ban only website if site is not following his guideline and If you have good amount of money and you want to spend to bring traffics then there are not any problem to Google ...... You can bring traffics by paid advertising or any other ways as many as possible ..... Only keep in mind that all ways white hat because if google notice black hat ...... then website hat is gone
AdWords are an old-school paid traffic source that still offers huge potential rewards, though the cost per click is often high. The basic concept is that you choose keywords that you think your potential customers will search, and you bid on putting your ad as one of the sponsored search results at the top of the page. Of course, AdWords has gotten way more sophisticated as the online advertising world has evolved. Now you can use dynamic search ads, a feature that customizes your ads based on what’s on your website and what people are searching without having to fiddle with your list of keywords all the time. AdWords also offers the ability to make bid adjustments by device, target users by geographic area or demographic group, and retarget people who have engaged with your website before. The more specifically you can target your AdWords, the higher chance you have of success.
Fake traffic is never OK. Avoid any traffic gig that promises "real" traffic. Same goes for backlinks. Avoid any service that promises quick, real backlinks. Read what @LewisH95 said.
Its not any problem to promote your website as google will make money also .But the problem its that you need to have a very nice site ,you need to have a good hook ,good promotion to be able to convert your visitors because if not you will loose money on google ads
Paid traffic will get you temporary relief. If you are spending money on fake traffic then why don't you spend those for SEO purpose.
Paid traffic is like getting temporary fix. Yes it'll look better, might even bring you people on your website that'll stay. But yeah, I'd rather invest money into SEO.