you kidding me. Clicks * CTR lol. CTR has nothing to do with your earnings. Do a simple calculation Impressions * eCPM =Earnings.
I have two website one of them have a ctr over 35% all the time while the other one have a ctr between 6-10% , the second one make more money BTW !!
'High CTR = High earnings' - this is not true earning depends upon how much advertisers bidding for keywords if it is high paying keyword we will get goog earnings, even though it is less CTR. one of my celebrity blog is high CTR, another blog related to Education is low CTR. Education blog is getting nice earnings compared to clebrity blog
i have 30% ctr for one site and my earnings are going down roughly .05$ a click each day from its original $1.04 per click. sad :-(
My blog has on;y about 300 impressions per day and get only $4 - $6, how can I improve earnings and impressions ? Nic