What is good CTR in AdWords?

Discussion in 'Google AdWords' started by _vlada_, Nov 8, 2005.

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  1. San Diego Homes

    San Diego Homes Peon

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    #21
    Google asks you to pay more based upon the quality of your site?
     
    San Diego Homes, Jul 4, 2009 IP
  2. colinph970

    colinph970 Active Member

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    #22
    I concentrate on cost per conversion - its important to have a CTR of better than 1% so that adwords knows that your ad is relevant but the real deal is understanding the cost per conversion. To misquote Dickens:

    Adwords cost < total cost per conversion, result = happiness

    Adwords cost > total cost per conversion, result = misery:)
     
    colinph970, Jul 5, 2009 IP
  3. voucher-codes

    voucher-codes Peon

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    #23
    Anything above 2% is a good CTR
     
    voucher-codes, Nov 20, 2010 IP
  4. raj61184

    raj61184 Member

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    #24
    for 1 of my adwords campaign I am getting a CTR of 35-40%, that all due to strategic placement of ad on specific websites only.
     
    raj61184, Nov 28, 2010 IP
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