What is good CTR in AdWords?

I have in a last week or two 2100 impessions and 3 clicks on my ads.

What is good CTR?

 

What's your average position? Also is that "search" or "content" totals?


Here's a sample of one of my campaigns from today. Not my best but not my worst.


Clicks - 121
Impr. - 2392
CTR - 3.6%
Avg. CPC - $.66
Cost - $80.12

 

IMO...

1 - 5.9% = ok
6 - 10.9% - solid
11+% great

I have quite a few (thousands) with CTR's in the 30 - 40% range. They are not what I would consider popular, that's why I use thousands of them to drive some significant traffic.

 

Its all about Cost per Conversion not CTR - If you get 1% at a cost of .10 and each sale makes you $30,000, it is infinately better then a 50% conversion at a cost of .75 that makes you $1.00

Forget CTR and concentrate on CPC (thats conversion not click)

 

At the end of the day it's about conversion, no doubt about it. I wouldn't go so far as to say to forget CTR though, it plays a large role in what you end up paying and what position you are in.

Higher CTR = higher placement = lower CPC(relative) = more profitable conversions

 

I didn't think of position bonuses which is correct...That is why you should spend a lot of time writing your ads (Don't use one ad for 50 keywords...try to write a seperate ad for every keyword)

What I would say is that you should be comparing your CTR to others in your industry. Everyone posting that they get 5% or they get 45% doesn't really tell you anything

 

Exactly. The only really helpful CTR comparison would be if two or more people were bidding on the same keyword and using the same matching (including negative) options. I doubt anyone would share that info with their competitors though

 

This is my best... most of the time I target 3 - 8 percent but it really depends on cost and conversions.

Bid $8.00
default URL
Clicks 52,844
Impressions 161,671
CTR 32.6%
CPC Bid $0.65
total cost $34,208.16

 

what you people are selling?
I am sure you will guide us in big game. we can invest, just need an earning model.


Sam

 

Is your campaign is set to advertise on the content network? If so, you can increase your CTR immediately if you turn of the content network and concentrate on the search network or just Google search.

 

I would agree that it's mostly about cost per conversion - but you also want volume too. If you are bidding on low volume keywords that you know convert then CTR becomes increasingly important.

I would focus on competing against yourself by trying multiple ads per adgroup. This will help discover the best performing creative with regards to CTR.

CTR will vary greatly depending on the match type you use, so that is also worth baring in mind.

 

heh.. this thread is two years old..

what I have to say now is: good ctr is around 1%.

 

That's pretty funny - I didn't notice!! I think it really does depend on the industry you are in - for example, in travel - folks tend to click on sponsored ads more than they say in education, 1% may be pretty decent for an education site, but pretty poor for a travel site.

 

im with ysf1 on the matter. You could have 100% CTR and make nothing from it. It's all about how much is converting. If you are using adwords, you are likely selling something so it is all about the conversions. If you are just building a brand and getting the name out there, then well its hard to evaluate what is converting and how well the campaign is going. In this case it would ALL be about CTR and conversions wouldnt really matter as long as people were seeing your site.

 

Avoid the Broad Matched keywords until you are perfectly ready to deploy that.

Prefer the Exact match and Phrase match initially to get some hold on the adwords. Then based on the summary of the report, you can plan your next phase of action.

Thanks

 

Shauvik has some good points. Avoid broad matching if you can to sieve out the untargeted keywords. Try to use negative words as well such as "free" so that you do not have freebie seekers clicking on your ads.

The quickest way to improve CTR is to disable content search in your edit campaign section.

 

do i get banned, if i score CTR less than 1?

 

good ctr - 2100 100 clicks

 

obviosly, CTR is of great helpful in the keyword position.

 

Ashiana said:
> do i get banned, if i score CTR less than 1?

No. Used to be that you had to get a CTR of 0.5%, otherwise your ad would not be served.

Today, Google just asks you to pay more. It's based your quality score. Indirectly, it is based on CTR but compared to other advertisers for that keyword. If a large number of advertisers have a CTR of say, around 1%, they will all have a decent QS and minimum bids for having poor CTR will not be as high.