I just came across Google insights and was wondering what is its usefullness? i know you can find out similar terms, what keywords are on the rise, and regional interest...but is therre anything above and beyond that?
You enter a keyword (or up to 5 keywords) and it shows you the search trends for them for your chosen period of time and location - pretty much like Google Trends only it also shows you info on demographics, related searches etc. I use it for quick keyword evaluation and find it very handy.
Google Insights for Search is use to compare search volume patterns across specific regions, categories, time frames and properties.