Is there a way to figure out if my ad spend of $300 monthly is sufficient for my target market of home sellers online in my own local area.. How do I figure out how many estimated impressions and estimated click throughs at a $10 daily ad spend for month total of $300, what is the step by step formula to estimate for bing or google adwords traffic I need to generate 30 leads per month. I will be using a metric of calls that I receive or a combination of optins as successful metric measure and 1 sales conversion resulting in a sale out of 30 leads
If you have some keywords list then you can use adwords tool "traffic estimator" to get above data ( visit, impression, cpc etc). you can find this tool in your adwords dashboard under "tool & analysis". Thanks Anil Adwords Certified Professional