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What is Emotional Marketing?

Discussion in 'General Marketing' started by djava, Oct 20, 2013.

  1. #1
    What is Emotional Marketing? is Emotional Marketing helps to get target traffic?
     
    djava, Oct 20, 2013 IP
  2. competent123

    competent123 Notable Member

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    #2
    you mean when you beg people to help you to pay for your kidney operation?

    no it doesn't' any more. because its so over done now
     
    competent123, Oct 21, 2013 IP
  3. Erin Catorina

    Erin Catorina Member

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    #3
    Market your product in such a way that it directly hits the emotions of your customers. Like use religion for marketing is kind of emotional marketing.
     
    Erin Catorina, Oct 21, 2013 IP
  4. sarahk

    sarahk iTamer Staff

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    #4
    Exactly - or using fear which is what insurance companies do, the fear that if you aren't covered you'll lose everything.
     
    sarahk, Oct 21, 2013 IP
  5. Kaloyan Gadzhev

    Kaloyan Gadzhev Peon

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    #5
    Emotional marketing is a sales and branding technique which target emotions. Love, pride, guilt, fear, greed and etc. sell like nothing else. When someone is an emotional state, he/she is buying. For example, let's look at some famous brands like Adidas, Nike and etc. which probably you have bought. Do you buy them because of their characteristics and the information you have for them or because your favorite soccer, baseball, tennis player is wearing them(promoting them)?

    Related to this topic are the social groups as well which have direct and indirect influence on the customer. In the previous example can be added conformism which also have influence on the customer's behavior.
     
    Kaloyan Gadzhev, Oct 21, 2013 IP
  6. OfferBribeMike

    OfferBribeMike Peon

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    #6
    Great question and great responses from everyone.
     
    OfferBribeMike, Oct 21, 2013 IP
  7. Cyberchoices

    Cyberchoices Active Member

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    #7
    A logical approach to marketing focuses on reasons and results about why a person should buy a product. Emotional marketing focuses on creating desires and wants to the point that a person actually believes they, "need" a product to, "save a marriage/restore their health/be educated/be as good as.../make friends/solve a problem etc etc
     
    Cyberchoices, Oct 21, 2013 IP
    sarahk likes this.