What is eCPM in Google Adsense?? I am not able to understand it. Sometime its too much high and sometime low. - Digital -
According to adsense official blog: Total Earnings/ Impressions *1000 = eCPM adsense.blogspot.com/2006/02/ecpm-what-exactly-is-that.html Adsense earnings are not stable. And it is because, eCPM change all the time. eCPM depends on few factors like: the source of traffic. Traffic from USA will result is better eCPM.