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What is Dynamic Remarketing?

Discussion in 'Google AdWords' started by Marius9595, Sep 6, 2017.

  1. #1
    Hello, Guys,
    SEMrush
    I do not understand how dynamic remarketing works (its functionality) and what materials I need to implement a campaign for an ecommerce website.

    I'm looking forward to your answers.

    Thank you all,
    M.
     
    Marius9595, Sep 6, 2017 IP
    SEMrush
  2. CSDM Solution

    CSDM Solution Greenhorn

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    #2
    This takes remarketing a step further by displaying your site visitors an ad with the specific product that they viewed on the site.
    With traditional remarketing in AdWords, it was often almost impossible for many retailers to find the time, resource or technology to be able to create a set of image ads for every single product on the site, especially if you had thousands of different products.
     
    CSDM Solution, Sep 6, 2017 IP
  3. Asterix91

    Asterix91 Peon

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    #3
    Dynamic retargeting is when you've visited an eshop and spent some time checking red chairs, for example. Dynamics retargeting banners will show the specific products you've spent time checking (and you can even slide the products in the banner)

    To implement it you need to have a "product feed" containing all URLs to images of the products you want to display, its prices so on. That product feed must be located in a URL , so the software will take from there always an updated information, don't display a product which isn't avaliable etc . etc.
     
    Asterix91, Nov 8, 2017 IP