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What is Dynamic Remarketing?

Discussion in 'Google AdWords' started by Marius9595, Sep 6, 2017.

  1. #1
    Hello, Guys,

    I do not understand how dynamic remarketing works (its functionality) and what materials I need to implement a campaign for an ecommerce website.

    I'm looking forward to your answers.

    Thank you all,
    M.
    SEMrush
     
    Marius9595, Sep 6, 2017 IP
    SEMrush
  2. CSDM Solution

    CSDM Solution Greenhorn

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    #2
    This takes remarketing a step further by displaying your site visitors an ad with the specific product that they viewed on the site.
    With traditional remarketing in AdWords, it was often almost impossible for many retailers to find the time, resource or technology to be able to create a set of image ads for every single product on the site, especially if you had thousands of different products.
     
    CSDM Solution, Sep 6, 2017 IP
  3. Asterix91

    Asterix91 Peon

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    #3
    Dynamic retargeting is when you've visited an eshop and spent some time checking red chairs, for example. Dynamics retargeting banners will show the specific products you've spent time checking (and you can even slide the products in the banner)

    To implement it you need to have a "product feed" containing all URLs to images of the products you want to display, its prices so on. That product feed must be located in a URL , so the software will take from there always an updated information, don't display a product which isn't avaliable etc . etc.
     
    Asterix91, Nov 8, 2017 IP
  4. ewan humphries

    ewan humphries Peon

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    #4
    Re marketing allows you to show ads to people who have previously visited your website or used your mobile app.
     
    ewan humphries, Dec 7, 2017 IP
  5. OnlineWorkIdeas_com

    OnlineWorkIdeas_com Member

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    #5
    Remarketing works quite well, especially if you target users that visited your site in the last few days. You can adjust that when you create a Remarketing list (in Shared Libardy>Audiences).
    When a visitors sees your product, leaves your site and goes to another site that allows Google ads, then your visitor will see your product as an ad. Better results are achieved when the remarketing ad contains that product with a discount or coupon.
    You can setup a remarketing by importing your products with a .csv file or .xml. You will need a module/plugin to allow you to export such a file.
    Then go to AdWords>Shared Library>Bussiness Data>+Data>Dynamic Display Ad Feed>Custom, name your list and import the CSV file. Alternative you can import a Google shopping XML file (get a module for it).
    Then, you set up a remarketing ad, go to Settings>Use dynamic ads>Edit and in the Feed select what you uploaded in the Bussiness Data.
    You will need to get a sample CSV file to prepare your CSV file.
    Hope that helps!
     
    OnlineWorkIdeas_com, Jan 15, 2018 IP
  6. Ashish Narendra

    Ashish Narendra Greenhorn

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    #6
    This will be really helpful.
     
    Ashish Narendra, Jun 27, 2018 IP