Hello to all, I would like to ask, What type of marketing strategy basically this "Digital Marketing" is? How it differentiates itself from the strategy very popular in the internet marketing world that is "Search engine marking"? Actually, What a little bit i know regarding this strategy is, It covers whole audio as well as visual impacts and this includes not only the online advertisements and marketing business players but also some media and other players as well. Now the reason behind starting this thread is to discuss here to know the views of some SEO experts about this term to have a better understanding about this strategy that may help us all here to compose a healthy marketing campaign. Thanks in advance.
Digital marketing (according to Wikipedia) is: search engine marketing is marketing specifically using the power and opportunity of Search Engines. This usually takes the form of organic (free) listings in the search engine results or paid advertising. Usually linked to keywords.
Marketing our products or website through Search Engine is called Search Engine marketing it can also be called as Digital Marketing.
This is not correct. Digital Marketing covers all forms o digital media and outlets not just Search Engines.
Digital marketing is a term that has been around for quite awhile but hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow of a definition. What about email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging? You get the idea.
Digital marketing is using techniques which allow a marketer to use the best of both worlds – digital and marketing. Digital marketing uses a wide variety of digital sources to promote products or services. Basically it is efficiently distributes digital advertisements using many different deviceslike mobile devices, websites, instant messages, and SMS just to name a few.
It inculdes all those online methods which a company performs so as to promote its services and products.The most effective digital marketing is when it is used with SEO,SEM and web 2.0 tactics
Digital marketing concern is interacting with the projected audience. But SEO is done to achive the highest page rank in search engine .Digital marketing on the other hand is more similar to internet marketing except that it includes all types of digital media. And SEO is one of the tools used in a digital marketing plan which help digital marketing to achieve its target.