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what is difference between advertiser and publisher

Discussion in 'General Marketing' started by mahendra rajeshirke, Sep 10, 2008.

  1. #1
    i have gone through this point which is Inexplicable for me that what is difference between advertiser and publisher, ?
     
    mahendra rajeshirke, Sep 10, 2008 IP
  2. NazStory

    NazStory Well-Known Member

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    #2
    Advertiser -Advertise a product through advertisement. Make money by Return on investment, -the one that matters is conversion rates etc. Basically make money by selling the advertised product.

    Publisher - Publish advertiser's advertisement. Make money by publishing the advertisement, get paid by the advertiser or a third company etc.
     
    NazStory, Sep 10, 2008 IP
  3. mahendra rajeshirke

    mahendra rajeshirke Active Member

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    #3
    u mean publisher is advertiser of one who advertises, publisher has sources to do advertise and publish something and use it to advertise something return of payment
     
    mahendra rajeshirke, Sep 10, 2008 IP
  4. AUTOATTACKER

    AUTOATTACKER Guest

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    #4
    Advertisers are the people who own the products or they're just a mere resellers who hope that the products he's hawking would be endorse by the publishers particularly the website, online shop, forum and blog owners who are after also of the commission they'll get in return of promoting the advertiser's wares which results to actual sales.
     
    AUTOATTACKER, Sep 11, 2008 IP
  5. dikozall

    dikozall Peon

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    #5
    Advertisers - they go to AdWords and start a campaign to promote/advertise some product! They win when they sell their product (or affiliate product)

    Publishers - they go to AdSense, get some ads (java code in this case) and put it on their site. They win when someone click on their ads (or impressions etc.)

    :)


    P.S. I use AdWords and AdSense just to make it simple!
     
    dikozall, Sep 11, 2008 IP
  6. Swapnil

    Swapnil Peon

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    #6
    Advertiser - They are the one who server ads on advertising network such as adwords,adbrite,cpxinteractive.......
    Publisher - They are the one who serve the advertiser ads on their website,blog,personal webpage.......
     
    Swapnil, Sep 11, 2008 IP
  7. copper12

    copper12 Peon

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    #7
    I put ads in your site, I'm an advertiser.

    You accept them in your site, you are a publisher.
     
    copper12, Sep 11, 2008 IP
  8. CheapSEO

    CheapSEO Guest

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    #8
    nice lot of information given by our DP member.
     
    CheapSEO, Sep 11, 2008 IP
  9. mentos

    mentos Prominent Member

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    #9
    Advertiser - Buy advertising space text banner
    Publisher - Put advertising space text banner at their website
     
    mentos, Sep 11, 2008 IP
  10. shaila

    shaila Guest

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    #10
    ADVERTISER

    An advertiser, also known as a merchant or retailer, is a Web site or company that sells a product or service online, accepts payments and fulfills orders. Advertisers work with publishers to promote products and services in exchange for a commission on leads or sales through a variety of methods.

    PUBLISHER

    A publisher, also known as an affiliate or reseller is an independent party that promotes products and services of an advertiser in exchange for a commission on leads or sales. A publisher displays ads, text links, or product links on its Web site, in e-mail campaigns, or in search listings and is paid a commission by the respective advertiser when a visitor takes a specific action such as filling out a form, making a purchase or subscribing to a service.
     
    shaila, Sep 11, 2008 IP
  11. Christ

    Christ Active Member

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    #11
    You join both of them and you will know it very soon...you can make money from both.
     
    Christ, Sep 12, 2008 IP
  12. Raoul20

    Raoul20 Well-Known Member

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    #12
    Advertiser - your sites advertising on other sites so you are advertiser
    Publisher - other sites advertising on your sites so you are publisher
     
    Raoul20, Oct 24, 2008 IP
    mahendra rajeshirke likes this.
  13. devjeetsingh

    devjeetsingh Well-Known Member

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    #13
    Indeed with a minor change,
    Advertiser - you are advertising on other sites so you are advertiser
     
    devjeetsingh, Sep 10, 2015 IP
  14. Kushal Dutt

    Kushal Dutt Member

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    #14
    Advertiser is the one who has a product or service and he wants to sell it through a medium.
    Publisher is one who takes the product or services from advertiser tries it to sell it via blog, website or any other medium.

    For Example:
    Cadbury is an advertiser because it has the product.
    TV is a publisher as it is showing their product.
     
    Kushal Dutt, Feb 6, 2017 IP
  15. Spartan14

    Spartan14 Active Member

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    #15
    Lats take cpa networks as example : the man who offer you the offer its called advertiser and you as a person who promote his offers you are called publisher
     
    Spartan14, Feb 7, 2017 IP
  16. tribalad

    tribalad Banned

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    #16
    Advertisers buy traffic to promote something(blogs,sites,cpa offers..etc) and publishers use ads from a ad network to monetize traffic.
     
    tribalad, Mar 2, 2017 IP
  17. Januar Sam

    Januar Sam Member

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    #17
    You probably got those terms from an advertising provider site. Both advertiser and publisher type of users are the clients of the advertising provider site. But an advertiser and publisher have different needs and purpose to join such website. The advertisers are those individuals or businesses or companies those want to spend money to buy advertising campaigns from the advertising provider. Meanwhile, the publishers are those who are willing to partner with the advertising provider to publish the advertisers' ads on their sites.
     
    Januar Sam, Mar 3, 2017 IP
  18. jerytohn

    jerytohn Active Member

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    #18
    Using a blog as an example makes it easier for me to understand.

    In terms of a blog, the blogger who is posting/publishing the articles is the publisher (owner of the blog). The people who are paying to advertise on the blog with banners, are the advertisers.
     
    jerytohn, Mar 3, 2017 IP
  19. robinymym

    robinymym Active Member

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    #19
    An advertiser is the entity/company paying for placing a commercial in the press to enhance or sell something, usually his/her service or product while a publisher is the founder or designer of press content, literary works, songs to be absorbed by the public in the form of a book, paper, journal, songs dvd etc. Normally, an advertiser directly or ultimately contracts the publisher to enhance his/her services or products in the latter’s paper, journal etc.
     
    robinymym, Mar 3, 2017 IP
  20. giesinger echo

    giesinger echo Greenhorn

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    #20
    its somehow related to each other i guess
     
    giesinger echo, Mar 6, 2017 IP
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