What is default keyword type?

Discussion in 'Google AdWords' started by rgordon83, Dec 25, 2007.

  1. #1
    if i add keywords to adwords with no quotes, parenthesis, or anything else, what type of results will come up? Broad, phrase, something else?

    so for example if my keyword is

    free bag of cheese

    will it only come up if someone does those exact words? or any combo of those words?

    will it come up if someone searches:

    free bag of cheese in new york

    thanks!
     
    rgordon83, Dec 25, 2007 IP
  2. rgordon83

    rgordon83 Peon

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    #2
    never mind! i see it is broad!
     
    rgordon83, Dec 25, 2007 IP
  3. bl4ckmaN^

    bl4ckmaN^ Well-Known Member

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  4. Priti

    Priti Peon

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    #4
    when you do not put quotes ("") that time keyword considered as a broad match. E.g. free bag of cheese is keyword then
    words will come in any order For e.g. Free Cheese bag or cheese free bag

    At the same time new words will allow within your keyword/keywphrase.
    For e.g. free one bag of cheese or free full bag of cheese.

    Your ads may also appear on relevant variations of your keyword phrases and plurals. For e.g. buy free bag of cheese
     
    Priti, Dec 26, 2007 IP