Direct action and Paid action? What context are these being used in? This also could mean Discretion advised or Parental advisory.
More likel;y since we are in the SEO forum it relates to Domain Authority and Page Authority (not as commonly utilized). DA is generally measured from SEOMoz's open site explorer: http://www.opensiteexplorer.org/
That makes a lot more sense than what I was thinking. Thanks for clarifying for me too even though its not my thread.