What is CTR?

Hi dear,
CTR stands for click through rate.........

 

All questions in the Google

 

May be all marketer's here know what is CTR [Click through Rate] and how it's tracking.If you really want more just google it.

 

I think this is obvious

 

CTR Means--- No Of Clicks/Per 1000 Imperssion By Google

 

click-through rate (CTR)- The average number of click-throughs per hundred ad impressions, expressed as a percentage.


It is important to distinguish what a click-through rate does and does not measure. The CTR measures what percentage of people clicked on the ad to arrive at the destination site; it does not include the people who failed to click, yet arrived at the site later as a result of seeing the ad.


As such, the CTR may be seen as a measure of the immediate response to an ad, but not the overall response to an ad. The exception involves ads that display no identifiable information about the destination site; in these cases the click rate equals the overall rate.


Merely getting visitors to a site had value when Web site traffic was generally accepted as a measure of success. The trend towards profitability, along with better tracking tools, has resulted in less interest in click-through rates and more interest in conversion rates.


A high click-through rate does not assure a good conversion rate, and the two rates may even share an inverse relationship. An advertisement geared towards curiosity clicks will result in fewer sales, percentage-wise, than an advertisement geared towards qualified clicks.

 

Click Through Ratio (CTR); The ratio of click-throughs to impressions for a given ad run. For example, if a banner has a CTR of 40:1, it means that 1 out of 40 people have clicked on it.

Several factors can impact CTR on an ad such as --

• Audiences and targeting
• B2B or B2C
• Brand or non-branded
• A keyword's place in the search funnel
• Ad copy's creative messaging - CTA
• Type of offer
• Display URL
• Images/design
• Industry competitiveness

 

How many people have seen you advert by how many actually clicked it

 

CTR - Click-through rate. The amount of times an ad is clicked compared to the amount of times it is viewed.

 

Hi Guys....Thanks for sharing....

 

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website. The click-through rate of an advertisement is defined as the number of clicks on an ad divided by the number of times the ad is shown (impressions), expressed as a percentage. For example, if a banner ad is delivered 100 times (100 impressions) and receives one click, then the click-through rate for the advertisement would be 1%.
Click-through rates for banner ads have fallen over time. When banner ads first started to appear, it was not uncommon to have rates above five percent. They have fallen since then, currently averaging closer to 0.2 or 0.3 percent. In most cases, a 2% click-through rate would be considered very successful, though the exact number is hotly debated and would vary depending on the situation. The average click-through rate of 3% in the 1990s declined to 0.1%-0.3% by 2011. Since advertisers typically pay more for a high click-through rate, getting many click-throughs with few purchases is undesirable to advertisers.[6] Similarly, by selecting an appropriate advertising site with high affinity (e.g. a movie magazine for a movie advertisement), the same banner can achieve a substantially higher CTR. Though personalized ads, unusual formats, and more obtrusive ads typically result in higher click-through rates than standard banner ads, overly intrusive ads are often avoided by viewers.

 

Where here is so many same responses...

 

Hi dear,

CTR stands for click through rate. And if you want to know more detail about that then please search on Google.

Thanks..

 

CTR measures the effectiveness of an advertisement. It is calculated using the following formula that involves the number of clicks and impressions:
CTR = (Clicks/Impressions) x 100