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What is CTR in Google Adwords?

Discussion in 'Google AdWords' started by arenasouthex, Jan 4, 2011.

  1. #1
    Please share your knowledge about CTR.
    SEMrush
     
    arenasouthex, Jan 4, 2011 IP
    SEMrush
  2. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #2
    This is basic stuff. CTR is Click Through Rate (or simply click rate). It's the percentage of people who saw your ad that clicked on it (number of clicks divided by number of impressions). Read my Adwords FAQ for answers to more questions you may have.
     
    Lucid Web Marketing, Jan 5, 2011 IP
    fdamours likes this.
  3. fdamours

    fdamours Peon

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    #3
    Excellent FAQ, gave you reputation.
     
    fdamours, Jan 7, 2011 IP
  4. hrshijie

    hrshijie Member

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    #4
    GOOD POST, learn from you guy.
     
    hrshijie, Jan 7, 2011 IP
  5. arian2236

    arian2236 Peon

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    #5
    CTR actually is the impression divided by the clicks.. Example : Your ads has been impressed on Google search for 100 times, and clicked 50 times, it means your CTR is 100/50 = 2%

    I hope it helps! :)
     
    arian2236, Jan 13, 2011 IP
  6. ``Yousef

    ``Yousef Peon

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    #6
    Simple; CTR = Click-through rate = Impressions / Clicks. In terms of Google AdWords, you're going to get a better quality score and pay a lower CPC the higher your CTR is, in fact, it's one of the most important factors in quality scoring.
     
    ``Yousef, Jan 13, 2011 IP
  7. Guy1966

    Guy1966 Guest

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    #7
    well put by everyone, basic question but good answers.
     
    Guy1966, Jan 14, 2011 IP