What Is Criteo?

Its going public this year, means its big and successful. How publishers can benefit from it? Can we use it like Adsense CPC?

 

I used Criteo, got minimal returns from it. CPM was ok but the fill rate was very poor, I contacted them & was told that they only display ads for sites the user has previously visited - which confused the hell out of me.

 

You mean not effective like Adsense?

 

me too

 

thanks for sharing, this helps a lot

 

criteo enables the business