What is CPR and eCPM??

Discussion in 'AdSense' started by the_punisher, Oct 9, 2007.

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  1. #1
    yes my subject says it all, i have an adsense account for an years now, but i dont understand any of the terms?

    google halp didnt help much :rolleyes:
     
    the_punisher, Oct 9, 2007 IP
  2. John84

    John84 Active Member

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    #2
    CTR = Click Through Rate - How often an ad is clicked ie. 5% means your ads are clicked 5 percent of the time.

    eCPM = Effective Cost-per-Thousand Impressions - an estimated amount you would make for every thousand impressions
     
    John84, Oct 9, 2007 IP
  3. USPB

    USPB Peon

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    #3
    CPM is used in traditional advertising also FYI
     
    USPB, Oct 9, 2007 IP