What is CPC and CTR?

Discussion in 'AdSense' started by lusiray, Nov 21, 2011.

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  1. #1
    Hello friends please tell me that what is CPC and CTR in adsense?
     
    lusiray, Nov 21, 2011 IP
  2. JamesColin

    JamesColin Prominent Member

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    #2
    CPC: how much money you get per click
    CTR: how many clicks for 100 ad impressions
     
    JamesColin, Nov 21, 2011 IP
  3. elgeo

    elgeo Peon

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    #3
    i think ctr is for 1000 ad impressions
     
    elgeo, Nov 21, 2011 IP
  4. JamesColin

    JamesColin Prominent Member

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    #4
    CTR is for what I said.
    RPM: how much money you get for 1,000 ad impressions
     
    JamesColin, Nov 21, 2011 IP
  5. naveen321

    naveen321 Peon

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    #5
    CPC exist for getting money for per click and CTR stands for getting money for 1000 ad impressions
     
    naveen321, Nov 21, 2011 IP
  6. JamesColin

    JamesColin Prominent Member

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    #6
    One more wrong about CTR. It's for clicks for 100 ad impressions, not money for 1,000, that is RPM, formerly called eCPM.
     
    JamesColin, Nov 21, 2011 IP
  7. Project Mobius

    Project Mobius Peon

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    #7
    What is a Search?
     
    Project Mobius, Nov 21, 2011 IP
  8. lifeplayer

    lifeplayer Notable Member

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    #8
    Cpc is cost per click, which is the money you receive from one click. The data is taking the average figure from all the click
    Ctr is click through rate, which is the percentage of clicks you get. The formula is Ctr = (number of click / total impression) X 100%
     
    lifeplayer, Nov 21, 2011 IP
  9. James Green

    James Green Peon

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    #9
    CTR = Click Through Rate as a %, divide the # of clicks by the # of ad impressions...
    CPC = Cost Per Click as an average of what you are getting for each click, so it's total earnings divided by # of clicks...
     
    James Green, Nov 24, 2011 IP
  10. toninigr

    toninigr Peon

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    #10
    How can I raise CTR, it is only 0,20%? I have 3 image ads above content 300X250.
     
    toninigr, Nov 24, 2011 IP
  11. nirajkum

    nirajkum Active Member

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    #11
    put it at places which is easily visible by users ..
     
    nirajkum, Nov 24, 2011 IP
  12. smartamit04

    smartamit04 Peon

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    #12
    CPC stands for Cost per Click
    CTR stands for click through rate
     
    smartamit04, Nov 25, 2011 IP
  13. Eugen Dobrin

    Eugen Dobrin Peon

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    #13
    Thank you for your suggestions guys
     
    Eugen Dobrin, Jan 13, 2012 IP
  14. keymosec

    keymosec Peon

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    #14
    I know that CPC stands for Cost per Click , CTR stands for click through rate. But can you show me Which better for my development website? CPC or CTR?
     
    keymosec, Jan 13, 2012 IP
  15. Shahar

    Shahar Active Member

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    #15
    Both are important. The CTR is up to you and up to where you place the ads, colours, etc, while the CPC is more about your site niche.
     
    Shahar, Jan 13, 2012 IP
  16. milooot

    milooot Greenhorn

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    #16
    dude, theres a great invention called google , u can find easly what u looking for there :)
     
    milooot, Jan 13, 2012 IP
  17. 2423898

    2423898 Active Member

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    #17
    CPC is how much you get for 1 click. So if some clicks your ad once and the click is worth $2 then your CPC is $2. CTR is how many time people click per no. of impressions. So if your ad is shown to 100 people and 1 clicks on it then your CTR is 1%. 1/100*100=1% or ctr(% of people who click on your ad per no. of times ad shown)= no. of clicks/no. of impressions*100
     
    2423898, Jan 13, 2012 IP