what is cpa ?

Hi, Andyle,


CPA (cost-per-action) is the mobile pricing model where an advertiser pays for the subscription to his offer. The flow of the subscription can vary according to the country and operator policy. It can be single opt-in, double opt-in, or pin submit.

It seems obvious that – the easier the flow -the higher the conversion rate.


Hope this helped!


Cheers!

 

cpa means cost per action or acquisition also known as pay per acquisition...where advertiser pays for each specified acquisition or action..

 

CPA stands for pay per acquisition. It’s a well-built marketing platform that has proven to be quite useful, and helped lots of people so far.

 

Cost Par Action is an online advertising marketing strategy that allows an advertiser to play for a specified action from a prospective customer. Doing CPA campaign is relatively low risk for the advertiser, as payment only has to be made when a specific action takes place. CAP offers are most commonly associated with affiliate marketing. Cost Par Action is also known as Cost Par Acquisition.

 

CPA, as far as the question is asked here in DP, it means that this enquirer is asking about marketing CPA. Not accountant's CPA. Last time I checked, DP is not accountant's FORUM.
Thus, CPA as my fellow DPointers pointed above, CPA stands for Cost Per Action. CPA is that sort of marketing strategy where you earn by taking certain actions ranging from clicking on ads, taking survey etc.