What is CPA?

Discussion in 'Google AdWords' started by chandrakant, Dec 14, 2009.

  1. #1
    HI, Dear webmater i am here to ask you about the CPA in Google Adwords Account.

    So, Please give me some explanation about it. I am waiting for your response.
     
    chandrakant, Dec 14, 2009 IP
  2. redthehat

    redthehat Peon

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    #2
    CPA = Cost Per action

    This means that if an ad is displayed on site, you dont get paid per click or by impression, you get paid when a user clicks that ad, and completes a certain action, such as purchasing an item or signing up for a free offer, etc.
     
    redthehat, Dec 14, 2009 IP
  3. james.parker

    james.parker Peon

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    #3
    Thanks for update!
     
    james.parker, Dec 14, 2009 IP
  4. ilook

    ilook Well-Known Member

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    #4
    ilook, Dec 14, 2009 IP
  5. Ty Wan

    Ty Wan Peon

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    #5
    You can make a lot of money with CPA. The trick is to generate traffic! And a lot of it.

    The REAL trick though is how to generate FREE traffic and how to stay under the radar of the CPA networks.
     
    Ty Wan, Dec 14, 2009 IP
  6. Mr Right

    Mr Right Well-Known Member

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    #6
    BUM marketing + cpa = $$$$$$$$$$$$$$$$
     
    Mr Right, Dec 14, 2009 IP
  7. hedibah

    hedibah Peon

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    #7
    Nice info redthehat :)
     
    hedibah, Dec 14, 2009 IP
  8. smile633

    smile633 Peon

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    #8
    Thanks a lot, didn't know that!
     
    smile633, Dec 14, 2009 IP
  9. accho18

    accho18 Peon

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    #9
    cost per action or cost per acquisition
     
    accho18, Dec 14, 2009 IP
  10. chandrakant

    chandrakant Peon

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    #10
    thanks dear for giving me such type of information.
     
    chandrakant, Dec 15, 2009 IP
  11. Web-Talks

    Web-Talks Active Member

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    #11
    No you don't. You don't need to generate lot of traffic to make decent money off CPA offers. As long as you have decent flow of targeted followers - you can make decent amount from it.

    You guys might of seen the Michael Jackson Free T-Shirt offer. It was paying around $1.50 per lead. Using targeted twitter followers and nice landing page, I was able to cash in $100-150 a day for two weeks.

    If you guys are interested in method I used - PM me, I'll try and help out.
     
    Web-Talks, Dec 17, 2009 IP
  12. dorothykinder

    dorothykinder Peon

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    #12
    CPA is the Cost per Action, where in generally when a user clicks your ad and then performs any action something like purchasing, then you get paid for that..

    Regards
     
    dorothykinder, Dec 17, 2009 IP
  13. seekndestroy88

    seekndestroy88 Peon

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    #13
    seekndestroy88, Dec 17, 2009 IP
  14. mmofh

    mmofh Peon

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    #14
    in CPA advertisement you don't pay for impression and click received on your ads. You only pay when you got sale
     
    mmofh, Dec 17, 2009 IP
  15. schesterfield

    schesterfield Guest

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    #15
    cost per aquisition
    or, cost per action
     
    schesterfield, Dec 22, 2009 IP
  16. User123-2009

    User123-2009 Peon

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    #16
    User123-2009, Dec 23, 2009 IP
  17. plucky

    plucky Member

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    #17
    Do you mean the CPA optimiser within Adwords? Instead of bidding manual/auto cpc, you can see your CPA target by adgroup. So let's say you are promoting an affiliate product. You make $20 for every sale. In effect, your CPA would be $20. but of course you want to make a profit, so to hit a CPA on Google you would set your CPA bid to say $12, and that should hit around 8-10$ actual CPA. You need some account history for this, so do manual or auto cpc bidding to start with, and then switch to cpa once you have some conversions.
     
    plucky, Dec 23, 2009 IP