What is CPA in Google adwords

Discussion in 'Google AdWords' started by saqibkhan2311, Aug 29, 2011.

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  1. #1
    hi I am making a report for my client and i am confused in putting the value of CPA. can anybody help me whether it cost per conversion per click or cost per conversion many per click. please help me it is very urgent.
     
    saqibkhan2311, Aug 29, 2011 IP
  2. Natively

    Natively Active Member

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    #2
    It's "cost per conversion per click" ("Cost/Conv. 1-per-click" column in the UI).
    The AdWords Conversion Optimizer calculates according to this parameter, i.e. based on unique users (30-days cookie)
     
    Natively, Aug 30, 2011 IP
  3. fxiong99

    fxiong99 Peon

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    #3
    maybe i don not know.
     
    fxiong99, Aug 30, 2011 IP
  4. gopi krishan

    gopi krishan Peon

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    #4
    Conversion 1-Per Click is the actual performance of your campaign and your effort. Though Conversions Many Per Clicks are the total conversion on a single click and use to count as the conversion for client but for you the actual performance is counted for conversions 1 per click.
     
    gopi krishan, Sep 5, 2011 IP
  5. franklinjoy

    franklinjoy Peon

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    #5
    it is cost per conversion per click.
     
    franklinjoy, Sep 6, 2011 IP
  6. yinyangwuji

    yinyangwuji Member

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    #6
    I agree with franklinjoy. Its not cpc but cpa
     
    yinyangwuji, Sep 7, 2011 IP
  7. Jackob2916

    Jackob2916 Peon

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    #7
    It is cost-per-acquisition. Its the amount of dollar which you are paying
     
    Jackob2916, Sep 16, 2011 IP
  8. sankikhan

    sankikhan Peon

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    #8
    How to calculate this?
     
    sankikhan, Oct 4, 2011 IP
  9. gopi krishan

    gopi krishan Peon

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    #9
    No need to calculate. Awords tool calculating it and showing you in your adwords interface. Just add the Conversion Per -1 Click column to see.
     
    gopi krishan, Oct 4, 2011 IP
  10. forexking1

    forexking1 Banned

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    #10
    isn't it mean cost per action ?
     
    forexking1, Oct 4, 2011 IP
  11. Egrove Systems

    Egrove Systems Peon

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    #11
    CPA- Cost Per Action. Google adwords calculate these values based on the clicks and conversions
     
    Egrove Systems, Oct 7, 2011 IP
  12. MyWebsiteNow

    MyWebsiteNow Peon

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    #12
    This new option allows you to bid based on the average amount you would like to pay for a conversion. For example, if you want to achieve an average CPA of $25, you could use this option and set your bid to be $25. Advertisers with CPA targets they would like to reach may prefer to use Target CPA so they can specify those goals directly.
    Thanks.
     
    MyWebsiteNow, Oct 7, 2011 IP
  13. Omid-G

    Omid-G Peon

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    #13
    CPA is cost per action. AdWords calculates it based on your conversions.

    ~ Omid
     
    Omid-G, Oct 12, 2011 IP