One of the most popular methods of online advertising, especially for small businesses, is CPC, or cost-per-click, advertising. If you have been researching online advertising, you are probably already familiar with this term. CPC-based advertising allows businesses to pay only for the targeted leads they receive. In the competitive online marketplace, this can spell success much more quickly than other advertising methods. Ads are displayed in the same way as in CPM (cost per 1,000 impressions, or instances of an ad appearing on a website); the difference is in how the customer pays for the advertising.
Hi..............Simply Cost per click means it is a marketing practice in which the Top executive of the company pay one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.
CPC is the cost per click where the site owner will pay for every click made by visitor or any user on the ads.