Hi, I am wondering about copywriting. I came out of my cave just recently and now I am pretty suprised about a few things. For example - about copywriting. How does this work ? You get paid for writing articles. Ok. I get that. What I want to know: How do you start copywriting What skills ar nesecary to start copywriting Where to find first jobs ( when you have no portfolio or previous jobs ) So basically what I want to know is all about starting copywriting. Maybe someone could share their biography as a copywriter
Article Writing is different from Copy Writing. Copy Writing generally deals with creating sales copies to promote and sell a product. It's like an advertisement for the interested reader to get to know the benefits of the product which he/she is searching for. How do you start copywriting In order to excel in CopyWriting, you need to be a master story teller and you need to plug in the reader into the sales copy and make him purchase the product from your page. This is called as Conversion Rate. If 2 people out of 100 purchase the product, you have written a sales copy for, then it is said that your copy's conversion rate is 2%. which is quite good. What skills ar nesecary to start copywriting You need to be a voracious reader and writer who can create magic with words and convey emotions through the sales copy. It's better to read some copywriting books first. I prefer: The Ultimate Sales Letter - Dan Kennedy Tested Advertising Methods - John Caples Winning Sales Letters: From Prospect to Close - Ralph Allora Advertising Secrets of the Written Word - Joseph Sugarman to understand and practise first. Where to find first jobs ( when you have no portfolio or previous jobs ) In order to build your portfolio, I would advise you to go low on the price and create excellent sales copies for the client. Build your network and increase your reputation, the clients do follow you. It's not easy though, lots of hard work and commitment is required to excel in CW. All the best and Welcome to the world of CW. Go to Clickbank and see different sales pitches in order to better understand the USP of each sales copy.
No; that isn't copywriting. That's "content writing". Copywriting is simply "salesmanship in print". I also recommend the Dan Kennedy and Joseph Sugarman books mentioned above.
*sigh* How many times do we have to say the same things before people start learning how to search first? 1. Copywriting is designed to persuade or influence. That does not just mean sales copy (which is just ONE specialized form of copywriting). 2. Content writing is designed to inform, educate, or entertain. Easy peasy. To the OP, no one can give you a serious primer on how to get started as a writer of any variety in a forum thread, as every single market, niche, or style is different. I strongly suggest you spend time searching for answers related to the type of writing you really want to do (and it doesn't sound like that's copywriting). I don't just mean DP either -- search niche blogs, sites, etc. and pick up some books. There are great resources out there offering a lot of tips on getting started as a writer.
The book title is "The Ultimate Sales Letter" will take you through the details for writing good copy. This means copy that sells. The author is Dan Kennedy.
Yes, these threads should be deleted. Or else intro to CopyWriting forum should be changed as "Only for People who are aware of atleast what CW is". Mods, what do you say?
Well if someone would write a short "copywriting in general" and get it pinned, it wouldn't be such a problem, cause I understand this is being asked often. I am sorry I didn't use search before, I will next time, but that still won't solve the problem - other new members probably won't....