What is Best Ctr for Adsense?

Discussion in 'AdSense' started by nkjskj, Sep 16, 2008.

  1. #1
    My website have 3% ctr. Is this ctr good for my site. Please tell me what ctr should be in my adsense account for better response.
     
    nkjskj, Sep 16, 2008 IP
  2. nicholas777

    nicholas777 Peon

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    #2
    3% is good. The bigger, the better. Just make sure those aren't invalid clicks (get targeted traffic).
     
    nicholas777, Sep 16, 2008 IP
  3. Jarodboy

    Jarodboy Prominent Member

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    #3
    3% is not bad.
    All CTR are good, as long as they are obtained by legal means... ;)
     
    Jarodboy, Sep 16, 2008 IP
  4. santoshyadav

    santoshyadav Peon

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    #4
    should also point out that revealing CTR is against Adsense TOS - so don’t expect me to pepper this post with real life examples. I’ll also explain for non Adsense users that CTR is ‘Click Through Rate’ - or the percentage of people that view pages with ads on them that click on them.

    The problem with comparing CTR (and in fact a lot of Adsense statistics) is that every blog is so different that any such comparison can be problematic - and at times pointless.

    Why is comparing Adsense CTR between sites a problem?

    The percentage of people who click on ads varies depending upon many different factors. I’ll list a few here - and as we go you might spot a few ways to increase your own CTR.

    - CTR varies between topics - one of the things I learned in my early days with Adsense after using it on multiple blogs was that despite having the same design on a different blogs, CTR could vary incredibly between one blog and another. One of the reasons for this is simply the topic of the blog. For example some Adsense publishers find that sites with products as a topic tend to get better CTR than sites with non product related topics. They argue that people are more likely to click an advertisment if they are in buying mode and see an ad that might meet their need.

    - CTR relates to Ad relevancy - if I have a blog about ballpoint pens that has ads for ballpoint pens I have a higher chance of a click than if my ballpoint pen blog has ads for dog food on it. In most cases, the more relevant ads are to the topic of your content - the more likely you are to get clicks. Reasons for ad irrelevancy vary between blogs and might be something that is to do with your blog design (too many uses of the word ‘blog’ for instance triggers blog ads on virtually any topic) , your topic (some topics are difficult for Google to discern) or some problem at Google’s end (I’ve heard of one or two cases where bloggers have written to Google to ask about irrelevant ads and Google have made some changes to fix it).

    - CTR can vary seasonaly - for example - many blogs report higher CTR on weekends (but lower impressions). Some find that holidays or the lead up to them (eg Christmas) can produce large variations in CTR. These variations can vary from blog to blog considerably.

    - CTR varies between reader types - It is well documented that blogs and websites with high levels of loyal (repeat) readers tend to get lower CTR than sites with higher levels of search engine traffic. As I’ve written recently - this is because loyal readers can become blind to your ad positioning and design and because SE readers tend to be searching for some specific information that they often want to take some action over - this puts them in a hightened information gathering mode and more likely to click on an ad. Another reader type variation is readers being referred from other sites. I find that these sorts of readers can go either way depending upon what the site referring is but generally CTR is lower. For instance when I get a link from Slashdot I generally expect a pretty low CTR as such a link brings masses of traffic from some pretty tech savy readers who in general don’t click ads much.

    - CTR varies between ad design and placement options - one massive factor for CTR is the positioning and design of your ads. For example if you put your Adsense ad at the bottom of your page where no one will see it you’ll get a very low CTR - whereas if you position it in a spot where it will be seen it will get clicked on more. The same goes for the colors you choose - select the right colors and you’ll improve CTR.
     
    santoshyadav, Sep 16, 2008 IP
  5. dairyman

    dairyman Notable Member

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    #5
    CTR in double digit would be even better by natural means (don't lend a helping hand to push up, though!) and if yours is a good niche, you can harvest rich dividends :)
     
    dairyman, Sep 16, 2008 IP
  6. atadolenc

    atadolenc Peon

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    #6
    I got 0,70% so from my point of view, the 3 percent is absolutely fantastic.
     
    atadolenc, Sep 16, 2008 IP
  7. sHurng

    sHurng Peon

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    #7
    Revealing CTR is against AdSense TOS, anyways 3 is not bad at all.
     
    sHurng, Sep 16, 2008 IP
  8. abercrombie

    abercrombie Peon

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    #8
    Much too difficult to answer the question without knowing the niche and source of traffic. CTR depends on a variety of factors. If you have too many ads on your site, it tends to lower CTR. If you have optimum ad placement, you get better CTR. If you have huge non-search engine traffic you'll get bad CTR. If you get a high percentage of google image traffic you'll get lower CTR. Also depends on niche too.
     
    abercrombie, Sep 16, 2008 IP
  9. lycos

    lycos Well-Known Member

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    #9
    3% ctr should be good and considered above average. Now since you have a good conversion, you should work on the traffic so that your earnings will increase as well.
     
    lycos, Sep 16, 2008 IP
  10. 010081

    010081 Banned

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    #10
    3% is quite good.. getting around 8-10 is much better.. getting more ctr might compell google to review your site.. ,
     
    010081, Sep 16, 2008 IP
  11. EuCoRi

    EuCoRi Peon

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    #11
    I believe the highest % I saw was around 30%. It was a very ugly site though.
     
    EuCoRi, Sep 16, 2008 IP
  12. mygpgg

    mygpgg Peon

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    #12
    quite good...
     
    mygpgg, Sep 16, 2008 IP
  13. mpak11

    mpak11 Guest

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    #13
    My CTR used to be 3% but when I change my ad placements and try to blend my ads with the content, it went up to 6-7%. So I am sure you can still improve it...
     
    mpak11, Sep 16, 2008 IP
  14. nkjskj

    nkjskj Well-Known Member

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    #14
    so i Need to optimize my website for get better response.

    Which Ad Types gives better response?
     
    nkjskj, Sep 16, 2008 IP
  15. knmurthy

    knmurthy Peon

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    #15
    anything between 1% - 5% is quite alright. But if the visitors are genuine, it can be higher also. nothing to worry.
     
    knmurthy, Sep 16, 2008 IP
  16. Pathan

    Pathan Well-Known Member

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    #16
    well 3% CTR is more then good. If you can work on your ads placement it can be increased.
     
    Pathan, Sep 17, 2008 IP
  17. nkjskj

    nkjskj Well-Known Member

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    #17
    So there is nothing sure about CTR in adsense. It can be low or high if we have genuine traffic?
     
    nkjskj, Sep 17, 2008 IP
  18. tharshan

    tharshan Active Member

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    #18
    3.0% is good. but if u have nice keywords on your page. you will earn more. good luck
     
    tharshan, Sep 17, 2008 IP
  19. jezzz

    jezzz Notable Member

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    #19
    3% is great CTR! to have for any site i hope it get exceed with nature of content and visitors
     
    jezzz, Sep 17, 2008 IP
  20. ceejay77

    ceejay77 Peon

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    #20
    I have just over 1% CTR and have tried changing ad placement I envy your 3% and would be thrilled to have that.
     
    ceejay77, Sep 18, 2008 IP