Hello, I am working with a Seo "expert" and he is getting links to my site. I get monthly link reports, when I check the sites linking to me, I see a description of my site, with the ability to click an a link to my homepage. Is the description, the anchor text? I'm very new to this, just learning what I can to keep up with the "SEO experts" I'm paying. Thanks
Let's take your signature as an example: Each of those lines would be your anchor text as each is an individual link. Anchor text is the text that is part of the link. It provides keywords that tell the SE's what the page that will be visited if clicked is about.
It is basically what keywords you want to rank for a website. For example, if I want to rank fro used cars. The link that I place will have a title of "used cars". If you look at my signature, you will see "Raising Chickens" that is the anchor text and the words I want to rank for in the search engines for that blog.
The link name is the anchor text. Example: <a href="http://hi1.nl" target="_blank">hi</a> Hi is the anchor text
The anchor text is the visible snippet of text in a link, for example signatures of everyone in this forum.
Google relies heavily on the anchor text in your links to rank your site in the search engines. So you want to make sure the anchor text is a keyword term that people type into the search engines when looking for the products you sell.