Well the title says it all, I see almost daily on these forums Alexa rank this and Alexa rank that. Could someone explain what it is and how it works. Ross.
Alexa is a tool that gives rough traffic estimation, measured in the so-called Alexa rank. The lower the number, the better - i.e. site number 1 is having best traffic ( it's Google BTW ) compared to site with Alexa rank 2 548 725, for instance. It is extremely useful to track other sites' traffic sources, targeted keyword and to have an idea what their traffic is ( because it estimates, and the higher - i.e. the lower the number is - the traffic is it gets more precise ).
Ahh I see it sounds pretty useful I new it wad roughly to do with traffic but wasn't sure how it worked.
Alexa traffic rank gives you an estimate of a site's traffic. It can be helpful in analyzing the competition of new niches that you might want to enter (and of course your current niche).