In the following post : http://forums.digitalpoint.com/showthread.php?t=125036&page=2 "YokoOno" said ..."bid less then 50 cents (in AdWords) and see what you get. Your ad may not even get displayed due to 'quality score'."... So what is "quality score" ? If I bid for keywords at less cents in AdWords, Google will not show my ad in AdWords ? What is the minimum cents/ keyword/ bid that "quality score" does not apply ? Thanks.
"Quality score" is a tool that Google uses to make sure that their Adwords customers build there web pages properly so that website visitors are pleased with the links that they find via Google and thus continue to use the product. The specifics of quality score can't be told and are secret. This is because if Google gave explicit instructions on how to improve "quality score" all the radicals who think that they know what kind of web design works would make all kinds of noise and probably many frivolous lawsuits. Google has tons of data that tells them what really works. The complainers are usually newbies or people who want to ripoff Adwords with MFA and arbitrage. Instead Google has come up with a way to tell us but not explicitly. If you make the right changes to your site your bids go down and more keywords become active. This means that your quality score has gone up. Like saying 'You're getting warmer." If you make the wrong changes or try something that you think is innovative but isn't then your bids will go up and keywords become inactive.This means that your quality score has gone down. Like saying 'You're getting colder." So it's like a game where everybody wins. The webmaster, the visitor and Google are all happy in the end. JJ
At a minimum, I would say that if your site is a link farm, your quality score will be low. Similarly, if the only purpose of the page is to sell, its quality score would be lower than a page which seeks to inform. Think like a normal user -- someone who is trying to avoid advertisements -- and you will probably get closer to the types of sites which have a higher quality score. Everyone who uses AdWords to drive traffic to their site is trying to end up with a marketable response of some sort. It is just that some put more emphasis on the content than the selling. I think users generally like that type of site more than those which place more emphasis on selling than content. Obviously, there are going to be types of sites which occupy a deal fuzzy area. What is the balance between marketing or information at the Toyota Corolla site? How do major companies like that find the right balance and succceed in meeting their sales targets.
Arbitrage is the practice of buying cheap to sell high, and in the context of adSense arbitrage means buying cheap traffic from adWords and other sources directed at a page on your site that has adSense ads in the hope that you will make more from the adSense clicks than you initially paid for the traffic.
Many many of the people can be seen using Arbitrage nowadays, in fact I have seen around Ten sites today that are practicing the same IT