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What is a normal Click Thru Rate?

Discussion in 'Commission Junction' started by wes888, Aug 12, 2011.

  1. #1
    What is a normal click thru rate for an affiliate based website? Is 5% normal or is it too low? What CTR are you getting? Any tips on how to increase CTR? I placed my affiliate links at the end of every post.
    SEMrush
     
    wes888, Aug 12, 2011 IP
    SEMrush
  2. unknownpray

    unknownpray Active Member

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    #2
    Don't know but normally a normal click through rate is determined by how many clicks have actually been converted into sales (if your site is a shopping site or such)
     
    unknownpray, Aug 12, 2011 IP
  3. averyz

    averyz Well-Known Member

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    #3
    Those are usually called "conversions" how much traffic is converted to sales. CTR is usually just how many click through.

    It is hard to get real accurate CTR numbers, many are pure fake and hype. Usually people in the affiliate industry with access to real numbers and accounts are happy with an average 3%. But I am sure here on DP their will be lines of people who claim more and more.
     
    averyz, Aug 12, 2011 IP
  4. SpiderHunter

    SpiderHunter Peon

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    #4
    Good question and it depends, I saw legit CTR of 3% and even 70%. Depends on several factors, for example in PPC, how effective and targeted the campaign is...
     
    SpiderHunter, Aug 12, 2011 IP
  5. pigpromoter

    pigpromoter Well-Known Member

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    #5
    There's no such thing as a "normal CTR" for a site. Depends on a hoopla of factors -- like the quality of your site, structure of your site, the quality of the traffic, ad placements and the quality of the ads only to name a few. Narrow down the scope, your question was like asking "if I open an offline store how many people will cross my doorstep in one day?" :)
     
    pigpromoter, Aug 12, 2011 IP
  6. google88

    google88 Peon

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    #6
    any one know when cJ send the chek and how many time the chek takes to come to north afrika???
     
    google88, Aug 15, 2011 IP
  7. cucuha

    cucuha Peon

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    #7
    I also do not understand the meaning of it.
     
    cucuha, Aug 22, 2011 IP
  8. frogjy

    frogjy Well-Known Member

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    #8
    my is 1% or better, but not higher than 3%
     
    frogjy, Aug 24, 2011 IP
  9. moudi

    moudi Member

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    #9
    it all depends on how your advertiser is looking at your traffic. if they are expecting every one to click, then the CTR should be 60% or even higher, if they are not expecting too many, it should be 1% or lower its all about how they expect you, they look at your site and content and they will know what a normal CTR should be in your case.
     
    moudi, Aug 24, 2011 IP
  10. whitebread

    whitebread Member

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    #10
    5% doesn't sound to bad, depending how well your site converts
     
    whitebread, Aug 24, 2011 IP
  11. kittonian

    kittonian Peon

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    #11
    5% would be a rather huge number. The general rule in direct marketing is a 1% response rate with 1%-5% of those who respond actually making a purchase. Although those number look extremely low, if you base your revenue on sheer volume of targets you could actually do pretty well.
     
    kittonian, Sep 1, 2011 IP