What is a niche market?

Discussion in 'General Marketing' started by letsmein, Dec 6, 2009.

  1. #1
    Hi,

    Sorry to ask this question. I hear a lot about niche market. But I have a question what is the minimum number of searches that is considered good for a niche?

    Suppose I found a niche and the total number of search each month is 1000. Can I consider this as a niche? Is it worth to build a website around this niche?

    Please advise.

    Thanks
     
    letsmein, Dec 6, 2009 IP
  2. Staxr

    Staxr Peon

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    #2
    There are no rules set out to outline what a niche market is in terms of search volume, if you beleive their are enough searches to profit from your "niche" and the competition is low then you've found yourself a niche :)
     
    Staxr, Dec 6, 2009 IP
  3. internetmarketingiq

    internetmarketingiq Well-Known Member

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    #3
    Lets say there was a magic number and it was 2458. What would you do with it?

    I can make money and do make money from niches with pretty small amounts of traffic... less than 100 searches a day.

    It's all about matching your content to your visitors intentions.

    If a person types: Buy womens ugg boots online

    And you have a killer ugg boots site you win.

    If a person types in: buy shoes online and you have an ugg boots site, your work is cut out for you.
     
    internetmarketingiq, Dec 6, 2009 IP
  4. smile633

    smile633 Peon

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    #4
    The question is not just how many searches there are. Many hits and no buyers is a waste of resources. A few hits with willing buyers must be your hot niche!
     
    smile633, Dec 6, 2009 IP
  5. kow

    kow Member

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    #5
    It's very easy to find a niche market. Just break down any major product category to its smallest fracture, and vila' you have your niche market identified.

    The question you would like to ask is rather: "Is this niche market profitable? Are these people willing to buy anything at all online? Can I predict conversion ratio?"

    good luck!
     
    kow, Dec 6, 2009 IP
  6. Scripter

    Scripter Peon

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    #6
    In a typical niche market, the number of available offers/products/sellers is pretty limited. Fewer people are interested in it, but these people are more probable to buy since they don't have too much choice.

    E.g. custom made leather shoes are certainly a niche, while leather shoes in general are a typical mainstream product.
     
    Scripter, Dec 7, 2009 IP
  7. smile633

    smile633 Peon

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    #7
    Can you give us an example of such a breakdown, please?
     
    smile633, Dec 8, 2009 IP
  8. Augra

    Augra Member

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    #8
    A niche market is a small little specified section in a bigger market. Let's take the ever popular affiliate marketing market.

    Examples of niche markets within affiliate marketing would be:

    How to Make Money With Squidoo

    List Building Made Simple

    Mastering Google Adwords (or pay per click marketing in general)

    Twitter

    How To Maximize PLR Articles For Profit

    Article Marketing Is Easier Than You Think

    Mastering Hubpages For Profit

    You Tube Is Viral Money

    Learn how to Write Affiliate Reviews Correctly


    With these individual niche topics, can you see how you can "specialize"? People still want to know how to make money online as an affiliate marketer, but these little niche markets are specific. You can create a website or build a list of each of these, if you wish. Or any other.
     
    Augra, Dec 8, 2009 IP
  9. infoking1

    infoking1 Peon

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    #9
    niche market means a product or service to particular group of people based on age, ethnic,habits,lifestyle etc.

    for example trendy bike are targeted towards youths.
    And mercedes benz for high end people. Atleast not 4 me lol
     
    infoking1, Dec 9, 2009 IP