What is a lead

Discussion in 'Affiliate Programs' started by fortify, May 20, 2007.

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  1. #1
    What is a lead for affliate marketing? I logged into my cj account and it said this for the yahoo program

    Sale: 20.00% USD, $2.50 - $90.00 USD
    Lead: $0.50 - $15.00 USD

    What is a lead and whats the difference between the sale and lead
     
    fortify, May 20, 2007 IP
  2. ajsa52

    ajsa52 Well-Known Member

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    #2
    Depends, usually is a registration made, but also it could be a program downloaded, a filled questionnaire, etc.
     
    ajsa52, May 20, 2007 IP
  3. fortify

    fortify Well-Known Member

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    #3
    So for the yahoo web hosting program Im guessing its a registration?
     
    fortify, May 20, 2007 IP
  4. kingrage

    kingrage Peon

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    #4
    Also most purchases are considered Leads at networks anyways.

    CPA/CPL/CPS is all the same thing in my opinion. CPS is slightly different though I guess, but is a form of CPA and CPL anyways.
     
    kingrage, May 20, 2007 IP
  5. midknightg

    midknightg Peon

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    #5
    Confirm with your affiliate manager that way you know and don't waste time or money.
     
    midknightg, May 20, 2007 IP
  6. CraigslistGuy

    CraigslistGuy Banned

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    #6
    A lead is a visitor who takes some action on a website other than completing a sale. A lead could be a mere visit, filling of a form, staying on a age for some period or clicking a link.
     
    CraigslistGuy, May 21, 2007 IP