What is a good % of Conversion rate?

Discussion in 'General Marketing' started by chantown, Jan 2, 2008.

  1. #1
    For right now, my site is 1% conversion rate. For example, if 100 people visit my site, 1 person signs up. Is that good?
     
    chantown, Jan 2, 2008 IP
  2. Scorpiono

    Scorpiono Well-Known Member

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    #2
    It's low-average! :)
     
    Scorpiono, Jan 2, 2008 IP
  3. experienceadvertising

    experienceadvertising Peon Affiliate Manager

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    #3
    Nice really if its a free signup thats really low...can we see the site to maybe give you a few pointers on raising conversions??
     
    experienceadvertising, Jan 2, 2008 IP
  4. digitized

    digitized Guest

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    #4
    What sort of site is it? Do they get any benefits from signing up? Is it easy to find where to sign up etc. People are lazy, make it easy for them.
     
    digitized, Jan 2, 2008 IP
  5. YEPmob

    YEPmob Peon

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    #5
    Well, it depends on what you are doing :)

    1% is alright if you are making decent $ per conversion.

    We convert at 3% on RON traffic and up to 17% on targeted traffic.
     
    YEPmob, Jan 2, 2008 IP
  6. chantown

    chantown Peon

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    #6
    chantown, Jan 2, 2008 IP
  7. dnk

    dnk Well-Known Member

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    #7
    1% is common
     
    dnk, Jan 2, 2008 IP
  8. YEPmob

    YEPmob Peon

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    #8
    Yeah I can help you out with traffic suggestions free of charge lol.

    Feel free to add me on AIM or other IMs listed in my profile.

     
    YEPmob, Jan 2, 2008 IP
  9. Shasta

    Shasta Peon

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    #9
    depends on the demographics of the traffic and how closely the affiliate program you are selling relates to the site, 1:100 isnt terribly bad but i would aim for 1:30
     
    Shasta, Jan 2, 2008 IP
  10. Im_sam

    Im_sam Member

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    #10
    Its largely depend upon type of niche you are working, I got 8 - 10 % conversion on one of my niche site and 2 - 3 % on other niche site with equal effort.
     
    Im_sam, Jan 3, 2008 IP
  11. Technokinetics

    Technokinetics Peon

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    #11
    The quality of your traffic is just as important as the quality of your landing page. Without knowing more about where your traffic comes from it's impossible to say what a good conversion rate would be.
     
    Technokinetics, Jan 3, 2008 IP
  12. chantown

    chantown Peon

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    #12
    1% conversion rate, all from stumble upon
    Is this normal?

    It's a student site (http://tinyurl.com/2bjkzn)
    do many students use SU?
     
    chantown, Jan 3, 2008 IP
  13. YEPmob

    YEPmob Peon

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    #13
    Yes they do.

    If you are looking for student traffic SU is a good place. I know about 100 other sources just like SU I use for my own program. SU is not the best ... far from it.

    Any way I can reach you on MSN/AIM/SKYPE/ICQ ? I'll throw some suggestions at you...

     
    YEPmob, Jan 3, 2008 IP
  14. John Guanzon

    John Guanzon Peon

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    #14
    A good conversion rate is 100% ....... Doesn't always happen though. Your target conversion rate
    is based off of funds spent on the advertising method and profit made from the conversions.

    Example:

    If I spend $20 at traffic source X and the conversion rate yields $30, that means I profited
    $10 bucks and even if the conversion rate was only 1% that was still a successful conversion rate.

    Your true goal really, is to increase profits, test whether or not the traffic sources are yielding
    a proper return on investment, and if so then try to increase the conversion rate at the traffic
    sources that are converting well.

    It's the reason people tell you tracking your results is key, that's because it is.
     
    John Guanzon, Jan 3, 2008 IP