I just started using it - my budget is not big and was wondering what a good CTR is for adwords. Before they start dropping your ads like rocks or charging you a mint.
Depends. If you sell vintage stradivarius violins and your CTR is sub 1% and conversion sub 1% but you pay a few cents per click and the mark up is in the millions then 0.01% CTR is just fine. If your ad is top spot and you get sub 5% CTR you have a crap ad.
Not always the case. What constitutes a 'good' clickthrough rate depends on your competition and more significantly your niche. I have several clients who average 20%+ CTR which has been fairly easy to achieve, and others where 1% has been an uphill struggle but provide a more than satisfactory result.
a click through rate is good when it allows you to get the volumes of sales you require at your target CPA. Don't worry about measuring your CTR against other people's, in the real world it is irrelvant. Always strive for a higher CTR by having at least two ads per ad group and constantly rewriting the ad with the lowest CTR.
But almost Exactly what I was trying to say as well. In the end of the day, this is a question without a meaningful answer. Each advertiser can only come to their own conclusions.
1% CTR and they hold the top spot? TOPS30 was talking specifically about the top spot when he mentioned the 5%. I would say there's an issue with the creative or keyword selection (or both) if you're in the top spot and having a hard time holding a 1% CTR.
I worked for a business that sold some stupid program online. In order to avoid clicks that were not meaningful, their ad included the following text: "International credit card required". I was against this as this was a sure way to reduce CTR levels, but it seems like this worked for a while. Last I heard, this biz was still up and running
I do similiar things in some cases - fewer clicks (and most of the time a higher cpc due to a lower ctr) but you get better qualified leads.
filters are a good way to stop irrelevant clicks on generic keywords, things like price will stop an advertiser paying for a click that almost certainly won't convert. Afterall, CPA is more important than CTR!
Similarly we sell a lot of quality but high ticket goods. To weed out the eBay-type bargain hunters it can be good to put the high price in the ad. But it's a pain to maintain such ads with price fluctuations. Finding a good balance is the important, and hard, part.
it all depends on the search volume. some keywords get higher CTR than others. your best bet to is try an work towards increasing your CTR by keyword.
I am using the adwords API to generate my ads. By creating ad templates and integrating them with my customer's database of products and pricing, I can show pricing in my ads and update it in real time
Grouping those relevant keywords into that specific ad group, This is the key for increasing CTR as per my perspective. I believe that afterwards only few adjustments will be needed to the ad...
Read the thread again, it's a silly "fact". I use the API only to pull in reporting, not (yet) to make ads. It sounds like a plan though, clever idea.
Not quite. I'd re-read this thread if I were you Keywords don't get/have CTR, ads do. Also, I don't think search volume has any impact on CTR. Don't worry about "average" or "good" CTR. Set a benchmark and work on continuous improvement.
I have a few ads that convert around 20% %25 at $5+ revenue. But my bids are kinda low and the traffic is low. my main question regarding this is how to get more traffic while maintaining these conversion rates? I always found that when the traffic goes up, conversion goes down no matter what. Should I raise my bids or what? I know I should try to raise my ctr as my overall ctr is like 1.2% ranging between %4-%0.5. Any other suggestions?