Please give more info about site, because it mostly depends on subjects. Simply, what you would like to sale...
i already sell stuff. im just wondering in general what is a good click-through to sale ratio. i sell mostly electronics, gaming, apple products, repair parts etc...
It really depends what niche you are in. A click through rate also depends on how you set up your marketing campaign. Sale rates depend on how well your sales page is constructed. I very general conversion rate for sales could range anywhere from 1% to 10% or even higher!
got it. but let's say is there a sale rate compare to your checkout rate that you shouldnt have? like anything between .5 and 1% is terrible.
my site is selling neckties. on average , there are only 15 sales monthly. the unique visitors are 30-40 daily.